Which sun care brands do AI assistants recommend in Sweden? Q4 2026
In Sweden, AI assistants most often recommend La Roche-Posay, Nivea and Nivea Sun for sun care. La Roche-Posay is named by 5 of 5 assistants.
What the data says
La Roche-Posay (L'Oréal) is the sun care brand AI assistants recommend most in Sweden, taking 19.4% of all recommendation points across 5 assistants. Nivea follows with 12% and Nivea Sun is third with 11%.
La Roche-Posay's lead over Nivea is 7.4 points, a clear advantage in how AI shortlists the category.
put La Roche-Posay first, while ChatGPT favours Nivea Sun, Claude favours Eucerin, DeepSeek favours ACO, Gemini favours EVY Technology and Grok favours Nivea.
The top five brands hold 62% of recommendations out of 16 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | La Roche-Posay | L'Oréal | 19.4% | 20 | 25 | 20 | 12 | 20 |
| 2 | Nivea | Beiersdorf | 12% | – | – | 25 | – | 35 |
| 3 | Nivea Sun | Beiersdorf | 11% | 35 | – | – | 20 | – |
| 4 | Garnier | L’Oréal | 10% | 25 | – | – | – | 25 |
| 5 | Eucerin | Beiersdorf | 9.4% | – | 35 | – | – | 12 |
| 6 | EVY Technology | EVY Technology | 7% | – | – | – | 35 | – |
| 7 | ACO | Perrigo | 7% | – | – | 35 | – | – |
| 8 | ACO Sun | Perrigo | 5% | – | – | – | 25 | – |
| 9 | Neutrogena | Johnson & Johnson | 4% | – | 20 | – | – | – |
| 10 | EVY | EVY Technology | 3.2% | 8 | – | 8 | – | – |
| 11 | Hawaiian Tropic | Edgewell Personal Care | 2.4% | 12 | – | – | – | – |
| 12 | CeraVe | L'Oréal | 2.4% | – | 12 | – | – | – |
| 13 | L300 | Perrigo | 2.4% | – | – | 12 | – | – |
| 14 | Biotherm | L’Oréal | 1.6% | – | – | – | 8 | – |
| 15 | Apoteket | Apoteket | 1.6% | – | – | – | – | 8 |
| 16 | Aveeno | Kenvue | 1.6% | – | 8 | – | – | – |
Questions about AI sun care recommendations
- Which sun care brand does ChatGPT recommend most in Sweden?
- ChatGPT recommends Nivea Sun most often for sun care in Sweden. Across all assistants, La Roche-Posay leads with 19.4% of recommendations.
- Which sun care brand is improving fastest in Sweden?
- EVY Technology has the strongest momentum among challengers: AI names it first in 1 of 1 answers where it appears, while holding 7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Sun Care: AI rankings by country
Covers: Sun Protection.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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