Which body care brands do AI assistants recommend in Australia? Q4 2026
In Australia, AI assistants most often recommend Dove, Aveeno and QV for body care. Dove is named by 4 of 5 assistants.
What the data says
Dove (Unilever) is the body care brand AI assistants recommend most in Australia, taking 17.5% of all recommendation points across 5 assistants. Aveeno follows with 12.5% and QV is third with 12.1%.
Dove's lead over Aveeno is 5 points, a clear advantage in how AI shortlists the category.
ChatGPT and Grok put Dove first, while Claude favours Aveeno, DeepSeek favours QV and Gemini favours Nivea.
The top five brands hold 61% of recommendations out of 20 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Dove | Unilever | 17.5% | 70 | 35 | 35 | – | 35 |
| 2 | Aveeno | Kenvue | 12.5% | 25 | 40 | 25 | 35 | – |
| 3 | QV | Ego Pharmaceuticals | 12.1% | 33 | 25 | 55 | – | 8 |
| 4 | Vaseline | Unilever | 9.5% | – | 25 | 20 | 25 | 25 |
| 5 | Nivea | Beiersdorf | 9.4% | 12 | 35 | 12 | 35 | – |
| 6 | Sukin | BWX Limited | 6% | 8 | 12 | 8 | 12 | 20 |
| 7 | Dettol | Reckitt | 5.2% | 20 | – | – | 20 | 12 |
| 8 | Palmolive | Palmolive | 5% | – | – | – | 25 | 25 |
| 9 | Cetaphil | Galderma | 4.7% | 35 | 12 | – | – | – |
| 10 | Neutrogena | Johnson & Johnson | 4.5% | 20 | – | 25 | – | – |
| 11 | Palmer's | E.T. Browne Drug Co. | 2.8% | – | 8 | – | 20 | – |
| 12 | Dermaveen | Independent | 2% | – | – | 8 | 12 | – |
| 13 | Luxe Organix | Independent | 2% | – | – | – | – | 20 |
| 14 | Thankyou | Independent | 1.2% | 12 | – | – | – | – |
| 15 | CeraVe | L'Oréal | 1.2% | – | – | 12 | – | – |
| 16 | St. Ives | Unilever | 1.2% | – | – | – | – | 12 |
| 17 | Goat Soap | Independent | 0.8% | – | 8 | – | – | – |
| 18 | Lux | Independent | 0.8% | – | – | – | 8 | – |
| 19 | Bio-Oil | Kao Corporation | 0.8% | – | – | – | 8 | – |
| 20 | The Body Shop | Natura & Co. | 0.8% | – | – | – | – | 8 |
Questions about AI body care recommendations
- Which body care brand does ChatGPT recommend most in Australia?
- ChatGPT recommends Dove most often for body care in Australia. Across all assistants, Dove leads with 17.5% of recommendations.
- Which body care brand is improving fastest in Australia?
- Nivea has the strongest momentum among challengers: AI names it first in 2 of 4 answers where it appears, while holding 9.4% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Body Care: AI rankings by country
Covers: Body Cleansing, Body Moisturizing.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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