AI-recommended lip care brands: rankings in 16 countries
Worldwide, AI assistants most often recommend Nivea, Burt's Bees and Vaseline for lip care. Nivea is named by 5 of 5 assistants.
What the data says
Nivea (Beiersdorf) is the lip care brand AI assistants recommend most worldwide, taking 17.8% of all recommendation points across 5 assistants. Burt's Bees follows with 14.1% and Vaseline is third with 11.9%.
Nivea's lead over Burt's Bees is 3.7 points, a clear advantage in how AI shortlists the category.
ChatGPT, DeepSeek, Gemini and Grok put Nivea first, while Claude favours Burt's Bees.
The top five brands hold 57% of recommendations out of 80 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Nivea | Beiersdorf | 17.8% | 296 | 285 | 382 | 325 | 487 |
| 2 | Burt's Bees | Clorox | 14.1% | 179 | 492 | 197 | 207 | 337 |
| 3 | Vaseline | Unilever | 11.9% | 172 | 349 | 153 | 247 | 269 |
| 4 | Carmex | Carma Laboratories | 8% | 183 | 212 | 141 | 60 | 204 |
| 5 | Labello | Beiersdorf | 5.2% | 185 | 56 | 70 | 140 | 64 |
| 6 | ChapStick | Suave Brands Company | 4.7% | 50 | 245 | 50 | 50 | 70 |
| 7 | Maybelline | L'Oréal | 3.6% | 117 | 180 | – | 20 | 48 |
| 8 | Laneige | AmorePacific | 3.6% | 107 | 114 | 12 | 55 | 71 |
| 9 | Mentholatum | Rohto Pharmaceutical | 2.5% | 12 | 82 | – | 98 | 60 |
| 10 | La Roche-Posay | L'Oréal | 1.8% | 35 | – | 75 | – | 70 |
| 11 | Blistex | Blistex Inc. | 1.6% | 65 | 8 | 20 | 52 | 20 |
| 12 | Innisfree | Amorepacific | 1.5% | 25 | 57 | 45 | – | 25 |
| 13 | DHC | DHC Corporation | 1.5% | 35 | 8 | 43 | 25 | 35 |
| 14 | Wardah | Paragon Corp | 1.2% | 35 | 20 | 60 | – | 8 |
| 15 | Lucas' Papaw | Lucas' Papaw Remedies | 1.1% | – | 35 | 8 | 35 | 35 |
| 16 | Avène | Pierre Fabre | 1% | 25 | – | 20 | 32 | 20 |
| 17 | Ziaja | Ziaja | 0.9% | 20 | – | 25 | 20 | 25 |
| 18 | Aquaphor | Beiersdorf | 0.8% | 32 | – | 32 | 20 | – |
| 19 | Dior | LVMH | 0.8% | 60 | 16 | – | – | – |
| 20 | Balea | dm-drogerie markt | 0.7% | – | – | 20 | 25 | 25 |
Questions about AI lip care recommendations
- Which lip care brand does ChatGPT recommend most?
- ChatGPT recommends Nivea most often for lip care. Across all assistants, Nivea leads with 17.8% of recommendations.
- Which lip care brand is improving fastest?
- Labello has the strongest momentum among challengers: AI names it first in 8 of 25 answers where it appears, while holding 5.2% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Lip Care: AI rankings by country
Covers: Lip Care.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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