Which sun care brands do AI assistants recommend in Poland? Q4 2026
In Poland, AI assistants most often recommend Ziaja, La Roche-Posay and Nivea Sun for sun care. Ziaja is named by 4 of 5 assistants.
What the data says
Ziaja is the sun care brand AI assistants recommend most in Poland, taking 20.4% of all recommendation points across 5 assistants. La Roche-Posay follows with 16.2% and Nivea Sun is third with 12%.
Ziaja's lead over La Roche-Posay is 4.2 points, a clear advantage in how AI shortlists the category.
DeepSeek and Gemini put Ziaja first, while ChatGPT favours Nivea Sun, Claude favours Eucerin and Grok favours Nivea.
The top five brands hold 71% of recommendations out of 14 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Ziaja | Ziaja | 20.4% | 12 | – | 35 | 35 | 20 |
| 2 | La Roche-Posay | L'Oréal | 16.2% | 20 | 25 | 20 | 8 | 8 |
| 3 | Nivea Sun | Beiersdorf | 12% | 35 | – | – | 25 | – |
| 4 | Nivea | Beiersdorf | 12% | – | – | 25 | – | 35 |
| 5 | Garnier | L’Oréal | 10% | 25 | – | – | – | 25 |
| 6 | Eucerin | Beiersdorf | 7% | – | 35 | – | – | – |
| 7 | Eveline | Eveline Cosmetics | 4% | 8 | – | 12 | – | – |
| 8 | Kolastyna | Sarantis Group | 4% | – | – | – | 20 | – |
| 9 | Neutrogena | Johnson & Johnson | 4% | – | 20 | – | – | – |
| 10 | Pharmaceris | Dr Irena Eris | 2.4% | – | – | – | 12 | – |
| 11 | Bielenda | Bielenda | 2.4% | – | – | – | – | 12 |
| 12 | CeraVe | L'Oréal | 2.4% | – | 12 | – | – | – |
| 13 | Aveeno | Kenvue | 1.6% | – | 8 | – | – | – |
| 14 | Altruist | Altruist Dermatologist Sunscreen | 1.6% | – | – | 8 | – | – |
Questions about AI sun care recommendations
- Which sun care brand does ChatGPT recommend most in Poland?
- ChatGPT recommends Nivea Sun most often for sun care in Poland. Across all assistants, Ziaja leads with 20.4% of recommendations.
- Which sun care brand is improving fastest in Poland?
- Eucerin has the strongest momentum among challengers: AI names it first in 1 of 1 answers where it appears, while holding 7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Sun Care: AI rankings by country
Covers: Sun Protection.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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