AI-recommended sun care brands: rankings in 11 countries
Worldwide, AI assistants most often recommend La Roche-Posay, Anessa and Biore for sun care. La Roche-Posay is named by 5 of 5 assistants.
What the data says
La Roche-Posay (L'Oréal) is the sun care brand AI assistants recommend most worldwide, taking 13.9% of all recommendation points across 5 assistants. Anessa follows with 9.6% and Biore is third with 9.5%.
La Roche-Posay's lead over Anessa is 4.3 points, a clear advantage in how AI shortlists the category.
ChatGPT, DeepSeek and Grok put La Roche-Posay first, while Claude favours Neutrogena and Gemini favours Anessa.
The top five brands hold 47% of recommendations out of 94 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | La Roche-Posay | L'Oréal | 13.9% | 245 | 273 | 306 | 248 | 316 |
| 2 | Anessa | Shiseido | 9.6% | 128 | 165 | 165 | 250 | 253 |
| 3 | Biore | Kao | 9.5% | 222 | 110 | 180 | 170 | 265 |
| 4 | Neutrogena | Johnson & Johnson | 8.1% | 103 | 306 | 107 | 154 | 135 |
| 5 | Nivea | Beiersdorf | 5.7% | 12 | 25 | 260 | 48 | 227 |
| 6 | Garnier | L’Oréal | 5.2% | 170 | 32 | 60 | 69 | 190 |
| 7 | Nivea Sun | Beiersdorf | 4.3% | 235 | – | – | 188 | 8 |
| 8 | Banana Boat | Edgewell Personal Care | 3.4% | 60 | 68 | 85 | 45 | 84 |
| 9 | Avène | Pierre Fabre | 2.2% | 41 | 75 | 37 | 25 | 45 |
| 10 | Eucerin | Beiersdorf | 2% | 8 | 140 | 12 | 8 | 32 |
| 11 | CeraVe | L'Oréal | 1.8% | 16 | 144 | 20 | – | – |
| 12 | Cancer Council | Independent | 1.8% | 35 | – | 35 | 35 | 70 |
| 13 | Isdin | ISDIN | 1.4% | 35 | – | 35 | 35 | 35 |
| 14 | Coppertone | Beiersdorf | 1.3% | – | 50 | – | 32 | 50 |
| 15 | Lotus Herbals | Lotus Herbals | 1.2% | 35 | – | 20 | 70 | – |
| 16 | Belo | Belo Medical Group | 1.1% | – | 35 | 35 | 35 | 8 |
| 17 | Wardah | Paragon Corp | 1.1% | 25 | 20 | 20 | 25 | 20 |
| 18 | Winona | Winona | 1.1% | 20 | – | 20 | 20 | 45 |
| 19 | Azarine | Independent | 1.1% | – | 35 | 35 | 35 | – |
| 20 | Ziaja | Ziaja | 1% | 12 | – | 35 | 35 | 20 |
Questions about AI sun care recommendations
- Which sun care brand does ChatGPT recommend most?
- ChatGPT recommends La Roche-Posay most often for sun care. Across all assistants, La Roche-Posay leads with 13.9% of recommendations.
- Which sun care brand is improving fastest?
- Anessa has the strongest momentum among challengers: AI names it first in 19 of 33 answers where it appears, while holding 9.6% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Sun Care: AI rankings by country
Covers: Sun Protection.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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