Is Boots recommended by AI? Visibility across 5 assistants and 6 countries
Boots appears in 23 AI brand rankings across 6 countries and is the #1 recommendation in 2. It is named by 5 AI assistants, with its strongest position #1 for maternal care in United Kingdom (12.8% share).
Named by: ChatGPT, Claude, DeepSeek, Gemini, Grok.
| Rank | Category | Market | AI share | Assistants naming it |
|---|---|---|---|---|
| #1 | Maternal Care | United Kingdom | 12.8% | 5 of 5 |
| #1 | OTC Medicines | United Kingdom | 7.8% | 2 of 5 |
| #3 | Vitamins | United Kingdom | 9.4% | 2 of 5 |
| #4 | Baby Diapers | United Kingdom | 8% | 2 of 5 |
| #4 | Baby Hair Care | United Kingdom | 7.9% | 3 of 5 |
| #4 | Baby Wipes | United Kingdom | 6.4% | 2 of 5 |
| #5 | Baby Skin Care | United Kingdom | 8.4% | 3 of 5 |
| #6 | Baby Skin Care | Spain | 4.8% | 1 of 5 |
| #8 | Baby Food | United Kingdom | 4.1% | 2 of 5 |
| #9 | Baby Hair Care | Spain | 4% | 1 of 5 |
| #10 | Diet & Sports Nutrition | United Kingdom | 3.6% | 2 of 5 |
| #10 | Baby Diapers | Spain | 1.6% | 1 of 5 |
| #10 | Baby Diapers | Poland | 1.6% | 1 of 5 |
| #13 | Baby Diapers | Sweden | 1.6% | 1 of 5 |
| #13 | Paper Products | United Kingdom | 1.3% | 1 of 5 |
| #14 | Skin Care | United Kingdom | 1.6% | 1 of 5 |
| #14 | Baby Diapers | Germany | 1.6% | 1 of 5 |
| #18 | House Supplies | United Kingdom | 0.8% | 1 of 5 |
| #18 | Baby Diapers | Global | 0.7% | 3 of 5 |
| #19 | Maternal Care | Sweden | 2.3% | 1 of 5 |
| #20 | Maternal Care | Italy | 1.7% | 1 of 5 |
| #20 | Household Cleaning | United Kingdom | 1.4% | 1 of 5 |
| #20 | Maternal Care | Global | 1% | 5 of 5 |
Questions people ask
- Is Boots recommended by ChatGPT?
- Yes. ChatGPT names Boots in at least one of the 23 rankings where it appears.
- Where does AI rank Boots highest?
- #1 for maternal care in United Kingdom, with 12.8% of AI recommendations. Its broadest support is in Maternal Care (United Kingdom), where 5 of 5 assistants name it.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
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