Is The Ordinary recommended by AI? Visibility across 5 assistants and 19 countries
The Ordinary appears in 21 AI brand rankings across 19 countries and is the #1 recommendation in 2. It is named by 5 AI assistants, with its strongest position #1 for skin care in Australia (16.2% share).
Named by: ChatGPT, Claude, DeepSeek, Gemini, Grok.
| Rank | Category | Market | AI share | Assistants naming it |
|---|---|---|---|---|
| #1 | Skin Care | Australia | 16.2% | 4 of 5 |
| #1 | Skin Care | United Kingdom | 12.7% | 5 of 5 |
| #2 | Skin Care | Global | 7.5% | 5 of 5 |
| #3 | Skin Care | Canada | 11.6% | 5 of 5 |
| #3 | Skin Care | United States | 11.2% | 5 of 5 |
| #3 | Skin Care | Malaysia | 9.2% | 5 of 5 |
| #4 | Skin Care | Netherlands | 10.2% | 5 of 5 |
| #4 | Skin Care | Sweden | 9.8% | 5 of 5 |
| #4 | Skin Care | Germany | 8.2% | 5 of 5 |
| #5 | Skin Care | Vietnam | 7.9% | 4 of 5 |
| #5 | Skin Care | Poland | 7.8% | 5 of 5 |
| #5 | Skin Care | Thailand | 7.8% | 5 of 5 |
| #5 | Skin Care | Philippines | 6.2% | 4 of 5 |
| #6 | Skin Care | Italy | 7% | 5 of 5 |
| #7 | Skin Care | India | 6.8% | 4 of 5 |
| #7 | Skin Care | Spain | 6.1% | 5 of 5 |
| #8 | Skin Care | Indonesia | 4.2% | 4 of 5 |
| #8 | Body Care | Vietnam | 3.5% | 1 of 5 |
| #9 | Skin Care | France | 4% | 3 of 5 |
| #14 | Skin Care | China | 1.6% | 3 of 5 |
| #20 | Skin Care | Japan | 1% | 2 of 5 |
Questions people ask
- Is The Ordinary recommended by ChatGPT?
- Yes. ChatGPT names The Ordinary in at least one of the 21 rankings where it appears.
- Where does AI rank The Ordinary highest?
- #1 for skin care in Australia, with 16.2% of AI recommendations. Its broadest support is in Skin Care (United Kingdom), where 5 of 5 assistants name it.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
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