Which brands does AI recommend most in United Kingdom?

Leaders include Brewdog for beer, Strongbow for cider, Fever-Tree for cocktail mixer, Gekkeikan for sake, Smirnoff for spirits. Open each category for the full top 20.

Which category is most competitive in AI answers in United Kingdom?

Personal Hygiene: AI assistants name 76 different brands, with Gillette currently first.

How is the ranking calculated?

We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.

What AI recommends in United Kingdom: 43 categories ranked

In United Kingdom, AI assistants were asked for brand recommendations across 43 categories, and Pampers is the #1 pick in 2 of them. The most contested category is personal hygiene, where AI names 76 different brands.

Alcohol

Beer#1 Brewdog · 38 brands Cider#1 Strongbow · 10 brands Cocktail Mixers#1 Fever-Tree · 10 brands Sake#1 Gekkeikan · 10 brands Spirits#1 Smirnoff · 65 brands Wine#1 Barefoot · 40 brands

Baby & Maternal

Baby Diapers#1 Pampers · 13 brands Baby Food#1 Organix · 19 brands Baby Hair Care#1 Childs Farm · 22 brands Baby Skin Care#1 Childs Farm · 23 brands Baby Wipes#1 Pampers · 11 brands Maternal Care#1 Boots · 29 brands

Beauty & Fragrance

Body Care#1 Dove · 17 brands Fragrance#1 Chanel · 29 brands Hair Care#1 Pantene · 45 brands Makeup#1 Maybelline · 33 brands Oral Care#1 Oral-B · 39 brands Personal Hygiene#1 Gillette · 76 brands Skin Care#1 The Ordinary · 27 brands Sun Care#1 Garnier · 12 brands

Electronics

Camera, Photo & Video#1 DJI · 17 brands Computers & Accessories#1 Apple · 18 brands Headphones & Audio#1 Sony · 16 brands Smart Home#1 Google · 19 brands TV & Video#1 Samsung · 12 brands Wearable Technology#1 Apple · 20 brands

Food & Beverage

Beverages#1 Coca-Cola · 51 brands Breakfast & Spreads#1 Nutella · 41 brands Convenience & Ready-to-Eat#1 Potencee · 14 brands Cooking Essentials#1 Heinz · 12 brands Dairy & Eggs#1 Lurpak · 30 brands Snacks & Sweets#1 Cadbury · 45 brands

Health

Diet & Sports Nutrition#1 MyProtein · 40 brands OTC Medicines#1 Boots · 44 brands Sexual Wellness#1 Durex · 17 brands Vitamins#1 Holland & Barrett · 60 brands

Home Care

House Supplies#1 Fairy · 19 brands Household Cleaning#1 Dettol · 60 brands Laundry#1 Persil · 25 brands Paper Products#1 Andrex · 22 brands

Pet

Birds#1 Kaytee · 13 brands Cat#1 Whiskas · 29 brands Dog#1 Pedigree · 31 brands

Questions people ask

Which brands does AI recommend most in United Kingdom?: Leaders include Brewdog for beer, Strongbow for cider, Fever-Tree for cocktail mixer, Gekkeikan for sake, Smirnoff for spirits. Open each category for the full top 20.
Which category is most competitive in AI answers in United Kingdom?: Personal Hygiene: AI assistants name 76 different brands, with Gillette currently first.
How is the ranking calculated?: We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.

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