Which brands does AI recommend most in Sweden?

Leaders include Omnipollo for beer, Rekorderlig for cider, Schweppes for cocktail mixer, Gekkeikan for sake, Absolut for spirits. Open each category for the full top 20.

Which category is most competitive in AI answers in Sweden?

Personal Hygiene: AI assistants name 93 different brands, with Nivea currently first.

How is the ranking calculated?

We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.

What AI recommends in Sweden: 45 categories ranked

In Sweden, AI assistants were asked for brand recommendations across 45 categories, and Pampers is the #1 pick in 2 of them. The most contested category is personal hygiene, where AI names 93 different brands.

Alcohol

Beer#1 Omnipollo · 40 brands Cider#1 Rekorderlig · 12 brands Cocktail Mixers#1 Schweppes · 13 brands Sake#1 Gekkeikan · 11 brands Spirits#1 Absolut · 74 brands Wine#1 Barefoot · 52 brands

Baby & Maternal

Baby Diapers#1 Pampers · 16 brands Baby Food#1 Semper · 19 brands Baby Hair Care#1 Libero · 24 brands Baby Skin Care#1 Libero · 26 brands Baby Wipes#1 Pampers · 15 brands Infant & Toddler Formula#1 Semper · 17 brands Maternal Care#1 Bio-Oil · 47 brands

Beauty & Fragrance

Body Care#1 Dove · 21 brands Fragrance#1 Dior · 28 brands Hair Care#1 L'Oréal · 50 brands Lip Care#1 Burt's Bees · 14 brands Makeup#1 Maybelline · 32 brands Oral Care#1 Oral-B · 34 brands Personal Hygiene#1 Nivea · 93 brands Skin Care#1 Nivea · 25 brands Sun Care#1 La Roche-Posay · 16 brands

Electronics

Camera, Photo & Video#1 DJI · 18 brands Computers & Accessories#1 HP · 19 brands Headphones & Audio#1 Sony · 14 brands Smart Home#1 Google · 23 brands TV & Video#1 Samsung · 12 brands Wearable Technology#1 Apple · 23 brands

Food & Beverage

Beverages#1 Coca-Cola · 63 brands Breakfast & Spreads#1 Nutella · 45 brands Convenience & Ready-to-Eat#1 Nissin · 13 brands Cooking Essentials#1 Heinz · 13 brands Dairy & Eggs#1 Arla · 31 brands Snacks & Sweets#1 Marabou · 37 brands

Health

Diet & Sports Nutrition#1 Starbucks · 53 brands OTC Medicines#1 Alvedon · 72 brands Sexual Wellness#1 Durex · 18 brands Vitamins#1 Holistic · 78 brands

Home Care

House Supplies#1 Air Wick · 21 brands Household Cleaning#1 Cif · 74 brands Laundry#1 Ariel · 25 brands Paper Products#1 Lambi · 19 brands

Pet

Birds#1 Versele-Laga · 13 brands Cat#1 Royal Canin · 32 brands Dog#1 Royal Canin · 32 brands

Questions people ask

Which brands does AI recommend most in Sweden?: Leaders include Omnipollo for beer, Rekorderlig for cider, Schweppes for cocktail mixer, Gekkeikan for sake, Absolut for spirits. Open each category for the full top 20.
Which category is most competitive in AI answers in Sweden?: Personal Hygiene: AI assistants name 93 different brands, with Nivea currently first.
How is the ranking calculated?: We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.

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