What AI recommends in Netherlands: 44 categories ranked

In Netherlands, AI assistants were asked for brand recommendations across 44 categories, and Pampers is the #1 pick in 2 of them. The most contested category is personal hygiene, where AI names 74 different brands.

Alcohol

Baby & Maternal

Beauty & Fragrance

Electronics

Food & Beverage

Health

Home Care

Pet

Questions people ask

Which brands does AI recommend most in Netherlands?
Leaders include Heineken for beer, Strongbow for cider, Gekkeikan for sake, Bacardi for spirits, Barefoot for wine. Open each category for the full top 20.
Which category is most competitive in AI answers in Netherlands?
Personal Hygiene: AI assistants name 74 different brands, with Veet currently first.
How is the ranking calculated?
We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.

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