Which house supplies brands do AI assistants recommend in Netherlands? Q4 2026
In Netherlands, AI assistants most often recommend Air Wick, Dreft and Finish for house supplies. Air Wick is named by 5 of 5 assistants.
What the data says
Air Wick (Reckitt) is the house supplies brand AI assistants recommend most in Netherlands, taking 14% of all recommendation points across 5 assistants. Dreft follows with 14% and Finish is third with 13.5%.
The top spot is close: only 0 points separate Air Wick and Dreft, so a small change in how either brand is described online could flip the order.
Gemini and Grok put Air Wick first, while ChatGPT favours Ambi Pur, Claude favours Febreze and DeepSeek favours Febreze.
The top five brands hold 62% of recommendations out of 20 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Air Wick | Reckitt | 14% | 25 | 20 | 25 | 35 | 35 |
| 2 | Dreft | Procter & Gamble | 14% | 35 | – | 35 | 35 | 35 |
| 3 | Finish | Reckitt | 13.5% | 25 | 35 | 25 | 25 | 25 |
| 4 | Febreze | Procter & Gamble | 11% | 8 | 35 | 35 | 12 | 20 |
| 5 | Glade | SC Johnson | 9% | 20 | 25 | 20 | – | 25 |
| 6 | Ambi Pur | Procter & Gamble | 7.2% | 35 | – | – | 25 | 12 |
| 7 | Sun | Sun | 6% | 20 | – | 20 | 20 | – |
| 8 | Ecover | SC Johnson | 6% | 8 | 28 | 12 | 12 | – |
| 9 | Fairy | Procter & Gamble | 4.5% | – | 25 | – | – | 20 |
| 10 | Rituals | Rituals | 3.2% | 12 | – | 12 | 8 | – |
| 11 | Jumbo | Jumbo | 2.4% | – | 24 | – | – | – |
| 12 | Brise | SC Johnson | 2% | – | – | – | 20 | – |
| 13 | Attenir | Independent | 1.2% | 12 | – | – | – | – |
| 14 | Somat | Henkel | 1.2% | – | – | – | – | 12 |
| 15 | Yankee Candle | Newell Brands | 0.8% | – | – | – | – | 8 |
| 16 | Pril | Henkel | 0.8% | – | – | – | – | 8 |
| 17 | HG | HG International | 0.8% | – | – | 8 | – | – |
| 18 | Robijn | Unilever | 0.8% | – | – | 8 | – | – |
| 19 | Marcel's Green Soap | Marcel’s Green Soap | 0.8% | – | – | – | 8 | – |
| 20 | Frosch | Werner & Mertz | 0.8% | – | 8 | – | – | – |
Questions about AI house supplies recommendations
- Which house supplies brand does ChatGPT recommend most in Netherlands?
- ChatGPT recommends Ambi Pur most often for house supplies in Netherlands. Across all assistants, Air Wick leads with 14% of recommendations.
- Which house supplies brand is improving fastest in Netherlands?
- Dreft has the strongest momentum among challengers: AI names it first in 4 of 4 answers where it appears, while holding 14% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
House Supplies: AI rankings by country
Covers: Air Fresheners, Dishwashing.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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