Which house supplies brands do AI assistants recommend in Indonesia? Q4 2026
In Indonesia, AI assistants most often recommend Sunlight, Glade and Mama Lemon for house supplies. Sunlight is named by 5 of 5 assistants.
What the data says
Sunlight (Unilever) is the house supplies brand AI assistants recommend most in Indonesia, taking 17.5% of all recommendation points across 5 assistants. Glade follows with 14% and Mama Lemon is third with 9.5%.
Sunlight's lead over Glade is 3.5 points, a clear advantage in how AI shortlists the category.
put Sunlight first, while ChatGPT favours Stella, Claude favours Ambi Pur, DeepSeek favours Glade, Gemini favours Stella and Grok favours Glade.
The top five brands hold 56% of recommendations out of 24 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Sunlight | Unilever | 17.5% | 35 | 35 | 35 | 35 | 35 |
| 2 | Glade | SC Johnson | 14% | 25 | 20 | 35 | 25 | 35 |
| 3 | Mama Lemon | Lion | 9.5% | 25 | 20 | 25 | 25 | – |
| 4 | Stella | Independent | 7.8% | 35 | – | – | 35 | 8 |
| 5 | Ambi Pur | Procter & Gamble | 7.5% | 20 | 35 | 8 | – | 12 |
| 6 | Air Wick | Reckitt | 5.8% | 8 | – | 25 | – | 25 |
| 7 | Febreze | Procter & Gamble | 5.7% | – | 25 | 12 | – | 20 |
| 8 | Fairy | Procter & Gamble | 3.2% | – | 12 | – | – | 20 |
| 9 | Bayfresh | Independent | 3.2% | 12 | – | – | 20 | – |
| 10 | Joy | Joy | 3.2% | 12 | – | 20 | – | – |
| 11 | Finish | Reckitt | 3.2% | 8 | – | 12 | 12 | – |
| 12 | Ekonomi | Wings Group | 2.8% | – | – | 8 | 20 | – |
| 13 | Vim | Unilever | 2.5% | – | – | – | – | 25 |
| 14 | OMO | Unilever | 2.5% | – | 25 | – | – | – |
| 15 | Mama Lime | Lion | 2% | 20 | – | – | – | – |
| 16 | Muzza | Independent | 2% | – | – | 20 | – | – |
| 17 | So Klin | Wing Group | 1.2% | – | – | – | – | 12 |
| 18 | Dahlia | Independent | 1.2% | – | – | – | 12 | – |
| 19 | Handy | Handy | 1.2% | – | 12 | – | – | – |
| 20 | Axion | Colgate-Palmolive | 0.8% | – | – | – | – | 8 |
Questions about AI house supplies recommendations
- Which house supplies brand does ChatGPT recommend most in Indonesia?
- ChatGPT recommends Stella most often for house supplies in Indonesia. Across all assistants, Sunlight leads with 17.5% of recommendations.
- Which house supplies brand is improving fastest in Indonesia?
- Stella has the strongest momentum among challengers: AI names it first in 2 of 3 answers where it appears, while holding 7.8% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
House Supplies: AI rankings by country
Covers: Air Fresheners, Dishwashing.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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