Is Fairy recommended by AI? Visibility across 5 assistants and 18 countries

Fairy appears in 20 AI brand rankings across 18 countries and is the #1 recommendation in 3. It is named by 5 AI assistants, with its strongest position #1 for house supplies in United Kingdom (17.5% share).

Named by: ChatGPT, Claude, DeepSeek, Gemini, Grok.

Where AI recommends Fairy
RankCategoryMarketAI shareAssistants naming it
#1House SuppliesUnited Kingdom17.5%5 of 5
#1House SuppliesSpain16.5%5 of 5
#1House SuppliesAustralia14.5%5 of 5
#2House SuppliesItaly14%5 of 5
#2House SuppliesPoland14%5 of 5
#3House SuppliesGermany12.2%5 of 5
#5LaundryUnited Kingdom8.5%4 of 5
#5House SuppliesGlobal6.9%5 of 5
#5House SuppliesSouth Korea5.2%3 of 5
#6House SuppliesFrance8.5%3 of 5
#7House SuppliesSweden6%2 of 5
#7House SuppliesChina4%2 of 5
#8House SuppliesThailand4%3 of 5
#8House SuppliesIndonesia3.2%2 of 5
#9House SuppliesNetherlands4.5%2 of 5
#9House SuppliesMalaysia3.2%2 of 5
#11House SuppliesIndia3.2%2 of 5
#12House SuppliesPhilippines2.4%2 of 5
#14House SuppliesJapan3.2%2 of 5
#14House SuppliesVietnam2.4%2 of 5

Questions people ask

Is Fairy recommended by ChatGPT?
Yes. ChatGPT names Fairy in at least one of the 20 rankings where it appears.
Where does AI rank Fairy highest?
#1 for house supplies in United Kingdom, with 17.5% of AI recommendations. Its broadest support is in House Supplies (United Kingdom), where 5 of 5 assistants name it.
How is the ranking calculated?
We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.

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