Which house supplies brands do AI assistants recommend in India? Q4 2026
In India, AI assistants most often recommend Vim, Godrej and Pril for house supplies. Vim is named by 5 of 5 assistants.
What the data says
Vim (Unilever) is the house supplies brand AI assistants recommend most in India, taking 15.2% of all recommendation points across 5 assistants. Godrej follows with 11.3% and Pril is third with 10%.
Vim's lead over Godrej is 3.9 points, a clear advantage in how AI shortlists the category.
put Vim first, while ChatGPT favours Godrej, Claude favours Ambi Pur, DeepSeek favours Godrej, Gemini favours Godrej and Grok favours Odonil.
The top five brands hold 55% of recommendations out of 23 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Vim | Unilever | 15.2% | 35 | 12 | 35 | 35 | 35 |
| 2 | Godrej | Godrej | 11.3% | 35 | – | 35 | 35 | 8 |
| 3 | Pril | Henkel | 10% | 25 | – | 25 | 25 | 25 |
| 4 | Ambi Pur | Procter & Gamble | 9.9% | 20 | 35 | 20 | 12 | 12 |
| 5 | Odonil | Dabur | 8.5% | 25 | – | – | 25 | 35 |
| 6 | Glade | SC Johnson | 7.8% | 8 | 20 | 25 | – | 25 |
| 7 | Air Wick | Reckitt | 5.2% | 12 | – | – | 20 | 20 |
| 8 | Exo | Jyothy Labs | 5.2% | 20 | – | 12 | 20 | – |
| 9 | Sunlight | Unilever | 4.3% | – | 35 | – | – | 8 |
| 10 | Finish | Reckitt | 4% | 8 | – | 20 | 12 | – |
| 11 | Fairy | Procter & Gamble | 3.2% | – | 20 | – | – | 12 |
| 12 | Febreze | Procter & Gamble | 2.5% | – | 25 | – | – | – |
| 13 | OMO | Unilever | 2.5% | – | 25 | – | – | – |
| 14 | Dawn | Procter & Gamble | 2% | – | – | – | – | 20 |
| 15 | Fortune | Independent | 1.2% | 12 | – | – | – | – |
| 16 | Mortein | Reckitt | 1.2% | – | – | 12 | – | – |
| 17 | Handy | Handy | 1.2% | – | 12 | – | – | – |
| 18 | Mangalam | Independent | 0.8% | – | – | – | 8 | – |
| 19 | Giffy | Independent | 0.8% | – | – | – | 8 | – |
| 20 | Lal Qila | Independent | 0.8% | – | – | 8 | – | – |
Questions about AI house supplies recommendations
- Which house supplies brand does ChatGPT recommend most in India?
- ChatGPT recommends Godrej most often for house supplies in India. Across all assistants, Vim leads with 15.2% of recommendations.
- Which house supplies brand is improving fastest in India?
- Godrej has the strongest momentum among challengers: AI names it first in 3 of 4 answers where it appears, while holding 11.3% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
House Supplies: AI rankings by country
Covers: Air Fresheners, Dishwashing.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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