Which house supplies brands do AI assistants recommend in Australia? Q4 2026
In Australia, AI assistants most often recommend Fairy, Glade and Air Wick for house supplies. Fairy is named by 5 of 5 assistants.
What the data says
Fairy (Procter & Gamble) is the house supplies brand AI assistants recommend most in Australia, taking 14.5% of all recommendation points across 5 assistants. Glade follows with 14% and Air Wick is third with 12%.
The top spot is close: only 0.5 points separate Fairy and Glade, so a small change in how either brand is described online could flip the order.
put Fairy first, while ChatGPT favours Glade, Claude favours Ambi Pur, DeepSeek favours Air Wick, Gemini favours Air Wick and Grok favours Glade.
The top five brands hold 59% of recommendations out of 21 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Fairy | Procter & Gamble | 14.5% | 35 | 20 | 20 | 35 | 35 |
| 2 | Glade | SC Johnson | 14% | 35 | 20 | 25 | 25 | 35 |
| 3 | Air Wick | Reckitt | 12% | 25 | – | 35 | 35 | 25 |
| 4 | Morning Fresh | Pental | 9.7% | 25 | 12 | 35 | 25 | – |
| 5 | Ambi Pur | Procter & Gamble | 8.3% | 20 | 35 | – | 20 | 8 |
| 6 | Febreze | Procter & Gamble | 7.7% | 12 | 25 | 20 | – | 20 |
| 7 | Finish | Reckitt | 6.9% | 12 | – | 25 | 20 | 12 |
| 8 | Sunlight | Unilever | 6.8% | – | 35 | 8 | – | 25 |
| 9 | Palmolive | Palmolive | 3.2% | 20 | – | – | 12 | – |
| 10 | Earth Choice | Natures Organics | 2.8% | 8 | – | 12 | 8 | – |
| 11 | OMO | Unilever | 2.5% | – | 25 | – | – | – |
| 12 | Bosisto's | Bosisto's | 2.4% | – | – | 12 | – | 12 |
| 13 | Dawn | Procter & Gamble | 2% | – | – | – | – | 20 |
| 14 | Glen 20 | Reckitt | 1.2% | – | – | – | 12 | – |
| 15 | Handy | Handy | 1.2% | – | 12 | – | – | – |
| 16 | Ajax | Colgate-Palmolive | 0.8% | – | – | – | – | 8 |
| 17 | OzKleen | OzKleen | 0.8% | 8 | – | – | – | – |
| 18 | In Essence | In Essence | 0.8% | – | – | – | 8 | – |
| 19 | Ecoya | ECOYA | 0.8% | – | – | 8 | – | – |
| 20 | Australian | Generic | 0.8% | – | 8 | – | – | – |
Questions about AI house supplies recommendations
- Which house supplies brand does ChatGPT recommend most in Australia?
- ChatGPT recommends Glade most often for house supplies in Australia. Across all assistants, Fairy leads with 14.5% of recommendations.
- Which house supplies brand is improving fastest in Australia?
- Air Wick has the strongest momentum among challengers: AI names it first in 2 of 4 answers where it appears, while holding 12% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
House Supplies: AI rankings by country
Covers: Air Fresheners, Dishwashing.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
See how your brand ranks in AI answers.
Get a free report: where AI names you, where it leaves you out, and the product page, pack and message fixes that change it.