AI-recommended house supplies brands: rankings in 20 countries
Worldwide, AI assistants most often recommend Glade, Air Wick and Febreze for house supplies. Glade is named by 5 of 5 assistants.
What the data says
Glade (SC Johnson) is the house supplies brand AI assistants recommend most worldwide, taking 12.3% of all recommendation points across 5 assistants. Air Wick follows with 10.5% and Febreze is third with 10%.
The top spot is close: only 1.8 points separate Glade and Air Wick, so a small change in how either brand is described online could flip the order.
ChatGPT, DeepSeek, Gemini and Grok put Glade first, while Claude favours Febreze.
The top five brands hold 47% of recommendations out of 185 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Glade | SC Johnson | 12.3% | 467 | 450 | 517 | 460 | 575 |
| 2 | Air Wick | Reckitt | 10.5% | 443 | 184 | 485 | 417 | 565 |
| 3 | Febreze | Procter & Gamble | 10% | 262 | 600 | 511 | 236 | 398 |
| 4 | Finish | Reckitt | 7.6% | 347 | 289 | 355 | 311 | 214 |
| 5 | Fairy | Procter & Gamble | 6.9% | 200 | 370 | 220 | 157 | 438 |
| 6 | Ambi Pur | Procter & Gamble | 6.1% | 330 | 350 | 92 | 272 | 184 |
| 7 | Sunlight | Unilever | 5.4% | 148 | 340 | 181 | 160 | 244 |
| 8 | Dawn | Procter & Gamble | 2.2% | 70 | 70 | 70 | 70 | 162 |
| 9 | Joy | Joy | 2.1% | 102 | 12 | 138 | 92 | 68 |
| 10 | Ecover | SC Johnson | 1.8% | 20 | 196 | 92 | 40 | 20 |
| 11 | Pril | Henkel | 1.7% | 74 | – | 57 | 93 | 120 |
| 12 | Vim | Unilever | 1.4% | 35 | 12 | 35 | 35 | 167 |
| 13 | Mama Lemon | Lion | 1.3% | 110 | 100 | 25 | 25 | – |
| 14 | OMO | Unilever | 1.3% | – | 260 | – | – | – |
| 15 | Cascade | Procter & Gamble | 1.2% | 50 | 40 | 50 | 50 | 50 |
| 16 | Palmolive | Palmolive | 1.1% | 44 | 50 | 40 | 52 | 40 |
| 17 | Somat | Henkel | 0.9% | 28 | – | 45 | 40 | 76 |
| 18 | Yankee Candle | Newell Brands | 0.9% | 44 | – | 36 | 16 | 80 |
| 19 | Dreft | Procter & Gamble | 0.7% | 35 | – | 35 | 35 | 35 |
| 20 | Lysol | Reckitt | 0.7% | 20 | 40 | 24 | 20 | 32 |
Questions about AI house supplies recommendations
- Which house supplies brand does ChatGPT recommend most?
- ChatGPT recommends Glade most often for house supplies. Across all assistants, Glade leads with 12.3% of recommendations.
- Which house supplies brand is improving fastest?
- Sunlight has the strongest momentum among challengers: AI names it first in 26 of 39 answers where it appears, while holding 5.4% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
House Supplies: AI rankings by country
Covers: Air Fresheners, Dishwashing.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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