Which house supplies brands do AI assistants recommend in Philippines? Q4 2026
In Philippines, AI assistants most often recommend Glade, Joy and Ambi Pur for house supplies. Glade is named by 5 of 5 assistants.
What the data says
Glade (SC Johnson) is the house supplies brand AI assistants recommend most in Philippines, taking 16% of all recommendation points across 5 assistants. Joy follows with 13% and Ambi Pur is third with 10.9%.
Glade's lead over Joy is 3 points, a clear advantage in how AI shortlists the category.
ChatGPT, DeepSeek, Gemini and Grok put Glade first, while Claude favours Ambi Pur.
The top five brands hold 58% of recommendations out of 23 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Glade | SC Johnson | 16% | 35 | 20 | 35 | 35 | 35 |
| 2 | Joy | Joy | 13% | 35 | – | 35 | 35 | 25 |
| 3 | Ambi Pur | Procter & Gamble | 10.9% | 25 | 35 | 12 | 25 | 12 |
| 4 | Sunlight | Unilever | 9.5% | – | 35 | 25 | – | 35 |
| 5 | Air Wick | Reckitt | 8.2% | 20 | – | 25 | 12 | 25 |
| 6 | Febreze | Procter & Gamble | 6.5% | – | 25 | 20 | – | 20 |
| 7 | Axion | Colgate-Palmolive | 5.8% | 25 | – | – | 25 | 8 |
| 8 | Mama Lemon | Lion | 4% | 20 | 20 | – | – | – |
| 9 | Lysol | Reckitt | 3.6% | – | – | 8 | 20 | 8 |
| 10 | Finish | Reckitt | 3.6% | 8 | – | 20 | 8 | – |
| 11 | OMO | Unilever | 2.5% | – | 25 | – | – | – |
| 12 | Fairy | Procter & Gamble | 2.4% | – | 12 | – | – | 12 |
| 13 | Smart | Independent | 2.4% | 12 | – | – | 12 | – |
| 14 | Vim | Unilever | 2% | – | – | – | – | 20 |
| 15 | Surf | Unilever | 2% | – | – | – | 20 | – |
| 16 | Renuzit | Henkel | 1.2% | 12 | – | – | – | – |
| 17 | Pril | Henkel | 1.2% | – | – | 12 | – | – |
| 18 | Handy | Handy | 1.2% | – | 12 | – | – | – |
| 19 | Farcent | Farcent Enterprise | 0.8% | 8 | – | – | – | – |
| 20 | Albatross | Independent | 0.8% | – | – | – | 8 | – |
Questions about AI house supplies recommendations
- Which house supplies brand does ChatGPT recommend most in Philippines?
- ChatGPT recommends Glade most often for house supplies in Philippines. Across all assistants, Glade leads with 16% of recommendations.
- Which house supplies brand is improving fastest in Philippines?
- Joy has the strongest momentum among challengers: AI names it first in 3 of 4 answers where it appears, while holding 13% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
House Supplies: AI rankings by country
Covers: Air Fresheners, Dishwashing.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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