Which house supplies brands do AI assistants recommend in China? Q4 2026
In China, AI assistants most often recommend Glade, Liby and Air Wick for house supplies. Glade is named by 5 of 5 assistants.
What the data says
Glade (SC Johnson) is the house supplies brand AI assistants recommend most in China, taking 13.5% of all recommendation points across 5 assistants. Liby follows with 11.7% and Air Wick is third with 10%.
The top spot is close: only 1.8 points separate Glade and Liby, so a small change in how either brand is described online could flip the order.
ChatGPT and Gemini put Glade first, while Claude favours Ambi Pur, DeepSeek favours Febreze and Grok favours 蓝月亮 (Blue Moon).
The top five brands hold 53% of recommendations out of 29 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Glade | SC Johnson | 13.5% | 35 | 20 | 20 | 35 | 25 |
| 2 | Liby | Liby | 11.7% | 35 | 12 | 35 | 35 | – |
| 3 | Air Wick | Reckitt | 10% | 20 | – | 25 | 20 | 35 |
| 4 | Febreze | Procter & Gamble | 9.2% | 12 | 25 | 35 | – | 20 |
| 5 | Ambi Pur | Procter & Gamble | 8.5% | 25 | 35 | – | 25 | – |
| 6 | 蓝月亮 (Blue Moon) | Blue Moon Group | 4.3% | – | – | – | – | 43 |
| 7 | Fairy | Procter & Gamble | 4% | – | 20 | – | – | 20 |
| 8 | Sunlight | Unilever | 3.5% | – | 35 | – | – | – |
| 9 | White Cat | Independent | 3.2% | – | – | 12 | 20 | – |
| 10 | Finish | Reckitt | 2.8% | 8 | – | 20 | – | – |
| 11 | 立白 (Liby) | Liby Group | 2.5% | – | – | – | – | 25 |
| 12 | WhiteCat | Independent | 2.5% | 25 | – | – | – | – |
| 13 | Nice (纳爱斯) | NICE Group | 2.5% | – | – | – | 25 | – |
| 14 | Kao | Kao | 2.5% | – | – | 25 | – | – |
| 15 | OMO | Unilever | 2.5% | – | 25 | – | – | – |
| 16 | Joy | Joy | 2.4% | 12 | – | – | 12 | – |
| 17 | Mama Lemon | Lion | 2% | 20 | – | – | – | – |
| 18 | Kobayashi | Kobayashi Pharmaceutical | 1.6% | 8 | – | – | 8 | – |
| 19 | 佳丽 (Jiali) | Independent | 1.2% | – | – | – | – | 12 |
| 20 | Vim | Unilever | 1.2% | – | – | – | – | 12 |
Questions about AI house supplies recommendations
- Which house supplies brand does ChatGPT recommend most in China?
- ChatGPT recommends Glade most often for house supplies in China. Across all assistants, Glade leads with 13.5% of recommendations.
- Which house supplies brand is improving fastest in China?
- Sunlight has the strongest momentum among challengers: AI names it first in 1 of 1 answers where it appears, while holding 3.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
House Supplies: AI rankings by country
Covers: Air Fresheners, Dishwashing.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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