Which house supplies brands do AI assistants recommend in Spain? Q4 2026
In Spain, AI assistants most often recommend Fairy, Air Wick and Finish for house supplies. Fairy is named by 5 of 5 assistants.
What the data says
Fairy (Procter & Gamble) is the house supplies brand AI assistants recommend most in Spain, taking 16.5% of all recommendation points across 5 assistants. Air Wick follows with 14.5% and Finish is third with 13.5%.
The top spot is close: only 2 points separate Fairy and Air Wick, so a small change in how either brand is described online could flip the order.
DeepSeek puts Fairy first, while ChatGPT favours Air Wick, Claude favours Finish, Gemini favours Air Wick and Grok favours Air Wick.
The top five brands hold 67% of recommendations out of 18 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Fairy | Procter & Gamble | 16.5% | 35 | 25 | 35 | 35 | 35 |
| 2 | Air Wick | Reckitt | 14.5% | 35 | 20 | 20 | 35 | 35 |
| 3 | Finish | Reckitt | 13.5% | 25 | 35 | 25 | 25 | 25 |
| 4 | Glade | SC Johnson | 12% | 20 | 25 | 25 | 25 | 25 |
| 5 | Febreze | Procter & Gamble | 10.2% | – | 35 | 35 | 12 | 20 |
| 6 | Ambi Pur | Procter & Gamble | 6.9% | 25 | – | 12 | 20 | 12 |
| 7 | Mistol | Henkel | 6.8% | 20 | – | 20 | 20 | 8 |
| 8 | Ecover | SC Johnson | 4% | – | 28 | 12 | – | – |
| 9 | Bosque Verde | Mercadona | 2.8% | 20 | – | – | 8 | – |
| 10 | Somat | Henkel | 2.4% | – | – | – | 12 | 12 |
| 11 | Carrefour | Carrefour | 2.4% | – | 24 | – | – | – |
| 12 | Pril | Henkel | 2% | – | – | – | – | 20 |
| 13 | Frosch | Werner & Mertz | 1.6% | – | 8 | – | 8 | – |
| 14 | Cristalinas | Cristalinas | 1.2% | 12 | – | – | – | – |
| 15 | Froiz | Froiz | 0.8% | 8 | – | – | – | – |
| 16 | Yankee Candle | Newell Brands | 0.8% | – | – | – | – | 8 |
| 17 | Florasis | Yatsen Group | 0.8% | – | – | 8 | – | – |
| 18 | Cif | Unilever | 0.8% | – | – | 8 | – | – |
Questions about AI house supplies recommendations
- Which house supplies brand does ChatGPT recommend most in Spain?
- ChatGPT recommends Air Wick most often for house supplies in Spain. Across all assistants, Fairy leads with 16.5% of recommendations.
- Which house supplies brand is improving fastest in Spain?
- Air Wick has the strongest momentum among challengers: AI names it first in 3 of 5 answers where it appears, while holding 14.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
House Supplies: AI rankings by country
Covers: Air Fresheners, Dishwashing.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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