Which house supplies brands do AI assistants recommend in Thailand? Q4 2026
In Thailand, AI assistants most often recommend Sunlight, Glade and Ambi Pur for house supplies. Sunlight is named by 5 of 5 assistants.
What the data says
Sunlight (Unilever) is the house supplies brand AI assistants recommend most in Thailand, taking 17.5% of all recommendation points across 5 assistants. Glade follows with 16% and Ambi Pur is third with 9.7%.
The top spot is close: only 1.5 points separate Sunlight and Glade, so a small change in how either brand is described online could flip the order.
put Sunlight first, while ChatGPT favours Glade, Claude favours Ambi Pur, DeepSeek favours Glade, Gemini favours Glade and Grok favours Glade.
The top five brands hold 56% of recommendations out of 28 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Sunlight | Unilever | 17.5% | 35 | 35 | 35 | 35 | 35 |
| 2 | Glade | SC Johnson | 16% | 35 | 20 | 35 | 35 | 35 |
| 3 | Ambi Pur | Procter & Gamble | 9.7% | 25 | 35 | – | 25 | 12 |
| 4 | Air Wick | Reckitt | 7% | 20 | – | 25 | – | 25 |
| 5 | Febreze | Procter & Gamble | 5.7% | – | 25 | 12 | – | 20 |
| 6 | Lipon F | Lion | 5% | 25 | – | – | 25 | – |
| 7 | Finish | Reckitt | 4.4% | 12 | – | 20 | 12 | – |
| 8 | Fairy | Procter & Gamble | 4% | 8 | 12 | – | – | 20 |
| 9 | Mama Lemon | Lion | 4% | 20 | 20 | – | – | – |
| 10 | Farcent | Farcent Enterprise | 3.2% | 12 | – | – | 20 | – |
| 11 | Vim | Unilever | 2.5% | – | – | – | – | 25 |
| 12 | Joy | Joy | 2.5% | – | – | 25 | – | – |
| 13 | OMO | Unilever | 2.5% | – | 25 | – | – | – |
| 14 | Teepol | Teepol Products | 2% | – | – | – | 20 | – |
| 15 | Scentio | Beauty Community | 2% | – | – | 20 | – | – |
| 16 | Dawn | Procter & Gamble | 1.2% | – | – | – | – | 12 |
| 17 | Shaldan | S.T. Corporation | 1.2% | – | – | – | 12 | – |
| 18 | Mama | Independent | 1.2% | – | – | 12 | – | – |
| 19 | Handy | Handy | 1.2% | – | 12 | – | – | – |
| 20 | Mistine | Mistine | 0.8% | – | – | – | – | 8 |
Questions about AI house supplies recommendations
- Which house supplies brand does ChatGPT recommend most in Thailand?
- ChatGPT recommends Glade most often for house supplies in Thailand. Across all assistants, Sunlight leads with 17.5% of recommendations.
- Which house supplies brand is improving fastest in Thailand?
- Glade has the strongest momentum among challengers: AI names it first in 4 of 5 answers where it appears, while holding 16% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
House Supplies: AI rankings by country
Covers: Air Fresheners, Dishwashing.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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