Which house supplies brands do AI assistants recommend in Malaysia? Q4 2026
In Malaysia, AI assistants most often recommend Sunlight, Glade and Ambi Pur for house supplies. Sunlight is named by 5 of 5 assistants.
What the data says
Sunlight (Unilever) is the house supplies brand AI assistants recommend most in Malaysia, taking 17.5% of all recommendation points across 5 assistants. Glade follows with 14% and Ambi Pur is third with 12.5%.
Sunlight's lead over Glade is 3.5 points, a clear advantage in how AI shortlists the category.
put Sunlight first, while ChatGPT favours Ambi Pur, Claude favours Ambi Pur, DeepSeek favours Glade, Gemini favours Ambi Pur and Grok favours Glade.
The top five brands hold 61% of recommendations out of 23 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Sunlight | Unilever | 17.5% | 35 | 35 | 35 | 35 | 35 |
| 2 | Glade | SC Johnson | 14% | 25 | 20 | 35 | 25 | 35 |
| 3 | Ambi Pur | Procter & Gamble | 12.5% | 35 | 35 | 8 | 35 | 12 |
| 4 | Air Wick | Reckitt | 9% | 20 | – | 25 | 20 | 25 |
| 5 | Febreze | Procter & Gamble | 7.7% | 12 | 25 | 20 | – | 20 |
| 6 | Mama Lemon | Lion | 4.5% | 25 | 20 | – | – | – |
| 7 | Finish | Reckitt | 4.4% | 12 | – | 20 | 12 | – |
| 8 | Joy | Joy | 4.1% | 8 | – | 25 | 8 | – |
| 9 | Fairy | Procter & Gamble | 3.2% | – | 12 | – | – | 20 |
| 10 | Axion | Colgate-Palmolive | 2.8% | 20 | – | – | – | 8 |
| 11 | Vim | Unilever | 2.5% | – | – | – | – | 25 |
| 12 | Glo | Independent | 2.5% | – | – | – | 25 | – |
| 13 | OMO | Unilever | 2.5% | – | 25 | – | – | – |
| 14 | Farcent | Farcent Enterprise | 2% | 8 | – | – | 12 | – |
| 15 | Labor | Independent | 2% | – | – | – | 20 | – |
| 16 | Cif | Unilever | 2% | – | 8 | 12 | – | – |
| 17 | Dawn | Procter & Gamble | 1.2% | – | – | – | – | 12 |
| 18 | Myk+ | Independent | 1.2% | – | – | 12 | – | – |
| 19 | Handy | Handy | 1.2% | – | 12 | – | – | – |
| 20 | Mistine | Mistine | 0.8% | – | – | – | – | 8 |
Questions about AI house supplies recommendations
- Which house supplies brand does ChatGPT recommend most in Malaysia?
- ChatGPT recommends Ambi Pur most often for house supplies in Malaysia. Across all assistants, Sunlight leads with 17.5% of recommendations.
- Which house supplies brand is improving fastest in Malaysia?
- Ambi Pur has the strongest momentum among challengers: AI names it first in 3 of 5 answers where it appears, while holding 12.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
House Supplies: AI rankings by country
Covers: Air Fresheners, Dishwashing.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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