Which house supplies brands do AI assistants recommend in United States? Q4 2026
In United States, AI assistants most often recommend Dawn, Febreze and Glade for house supplies. Dawn is named by 5 of 5 assistants.
What the data says
Dawn (Procter & Gamble) is the house supplies brand AI assistants recommend most in United States, taking 17.5% of all recommendation points across 5 assistants. Febreze follows with 15.5% and Glade is third with 14.5%.
The top spot is close: only 2 points separate Dawn and Febreze, so a small change in how either brand is described online could flip the order.
put Dawn first, while ChatGPT favours Febreze, Claude favours Febreze, DeepSeek favours Febreze, Gemini favours Glade and Grok favours Glade.
The top five brands hold 69% of recommendations out of 13 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Dawn | Procter & Gamble | 17.5% | 35 | 35 | 35 | 35 | 35 |
| 2 | Febreze | Procter & Gamble | 15.5% | 35 | 35 | 35 | 25 | 25 |
| 3 | Glade | SC Johnson | 14.5% | 25 | 25 | 25 | 35 | 35 |
| 4 | Cascade | Procter & Gamble | 12% | 25 | 20 | 25 | 25 | 25 |
| 5 | Palmolive | Palmolive | 9.7% | 12 | 25 | 20 | 20 | 20 |
| 6 | Air Wick | Reckitt | 9.2% | 20 | 12 | 20 | 20 | 20 |
| 7 | Finish | Reckitt | 6.8% | 20 | 12 | 12 | 12 | 12 |
| 8 | Lysol | Reckitt | 4.8% | 8 | 20 | 8 | – | 12 |
| 9 | Yankee Candle | Newell Brands | 4% | 12 | – | 12 | 8 | 8 |
| 10 | Seventh Generation | Unilever | 3.2% | 8 | 8 | 8 | 8 | – |
| 11 | Bath & Body Works | Bath & Body Works | 1.2% | – | – | – | 12 | – |
| 12 | Joy | Joy | 0.8% | – | – | – | – | 8 |
| 13 | Ozium | Kraco | 0.8% | – | 8 | – | – | – |
Questions about AI house supplies recommendations
- Which house supplies brand does ChatGPT recommend most in United States?
- ChatGPT recommends Febreze most often for house supplies in United States. Across all assistants, Dawn leads with 17.5% of recommendations.
- Which house supplies brand is improving fastest in United States?
- Febreze has the strongest momentum among challengers: AI names it first in 3 of 5 answers where it appears, while holding 15.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
House Supplies: AI rankings by country
Covers: Air Fresheners, Dishwashing.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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