Which brands does AI recommend most in Australia?

Leaders include Heineken 0.0 for beer, Strongbow for cider, Schweppes for cocktail mixer, Gekkeikan for sake, Hennessy for spirits. Open each category for the full top 20.

Which category is most competitive in AI answers in Australia?

Personal Hygiene: AI assistants name 74 different brands, with Dettol currently first.

How is the ranking calculated?

We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.

What AI recommends in Australia: 39 categories ranked

In Australia, AI assistants were asked for brand recommendations across 39 categories, and Huggies is the #1 pick in 2 of them. The most contested category is personal hygiene, where AI names 74 different brands.

Alcohol

Beer#1 Heineken 0.0 · 39 brands Cider#1 Strongbow · 14 brands Cocktail Mixers#1 Schweppes · 15 brands Sake#1 Gekkeikan · 13 brands Spirits#1 Hennessy · 70 brands Wine#1 Penfolds · 47 brands

Baby & Maternal

Baby Diapers#1 Huggies · 14 brands Baby Food#1 Rafferty's Garden · 19 brands Baby Hair Care#1 Gaia · 16 brands Baby Skin Care#1 QV · 21 brands Baby Wipes#1 Huggies · 12 brands Infant & Toddler Formula#1 Aptamil · 16 brands Maternal Care#1 Kotex · 36 brands

Beauty & Fragrance

Body Care#1 Dove · 20 brands Fragrance#1 Dior · 25 brands Hair Care#1 L'Oréal · 42 brands Lip Care#1 Lucas' Papaw · 10 brands Makeup#1 Maybelline · 36 brands Oral Care#1 Oral-B · 33 brands Personal Hygiene#1 Dettol · 74 brands Skin Care#1 The Ordinary · 25 brands

Food & Beverage

Beverages#1 Coca-Cola · 60 brands Breakfast & Spreads#1 Kellogg's · 32 brands Convenience & Ready-to-Eat#1 Maggi · 12 brands Cooking Essentials#1 Heinz · 12 brands Dairy & Eggs#1 Bega · 36 brands Snacks & Sweets#1 Cadbury · 45 brands

Health

Diet & Sports Nutrition#1 Optimum Nutrition · 44 brands OTC Medicines#1 Panadol · 59 brands Sexual Wellness#1 Durex · 13 brands Vitamins#1 Blackmores · 52 brands

Home Care

House Supplies#1 Fairy · 21 brands Household Cleaning#1 Ajax · 72 brands Laundry#1 OMO · 31 brands Paper Products#1 Kleenex · 24 brands

Pet

Birds#1 Vetafarm · 14 brands Cat#1 Royal Canin · 34 brands Dog#1 Royal Canin · 38 brands Small Pets#1 Oxbow · 10 brands

Questions people ask

Which brands does AI recommend most in Australia?: Leaders include Heineken 0.0 for beer, Strongbow for cider, Schweppes for cocktail mixer, Gekkeikan for sake, Hennessy for spirits. Open each category for the full top 20.
Which category is most competitive in AI answers in Australia?: Personal Hygiene: AI assistants name 74 different brands, with Dettol currently first.
How is the ranking calculated?: We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.

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