Which bird care brands do AI assistants recommend in United Kingdom? Q4 2026
In United Kingdom, AI assistants most often recommend Kaytee, Johnson's and Trill for birds. Kaytee is named by 4 of 5 assistants.
What the data says
Kaytee (Central Garden & Pet) is the bird care brand AI assistants recommend most in United Kingdom, taking 20% of all recommendation points across 5 assistants. Johnson's follows with 14% and Trill is third with 11%.
Kaytee's lead over Johnson's is 6 points, a clear advantage in how AI shortlists the category.
put Kaytee first, while ChatGPT favours Johnson's, Claude favours Johnson's, DeepSeek favours Peckish, Gemini favours Johnston & Jeff and Grok favours Trill.
The top five brands hold 66% of recommendations out of 13 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Kaytee | Central Garden & Pet | 20% | 25 | 25 | 25 | – | 25 |
| 2 | Johnson's | Johnson & Johnson | 14% | 35 | 35 | – | – | – |
| 3 | Trill | Mars | 11% | – | – | – | 20 | 35 |
| 4 | Versele-Laga | Versele-Laga | 10.4% | 20 | 20 | 12 | – | – |
| 5 | Johnston & Jeff | Johnston & Jeff | 10.2% | 8 | 8 | – | 35 | – |
| 6 | Peckish | Westland Horticulture | 7% | – | – | 35 | – | – |
| 7 | ZuPreem | Premium Nutritional Products | 6.4% | 12 | 12 | – | – | 8 |
| 8 | Bucktons | Westland Horticulture | 5% | – | – | – | 25 | – |
| 9 | Johnson’s | Kenvue | 4% | – | – | 20 | – | – |
| 10 | Higgins | Higgins Premium Pet Foods | 4% | – | – | 8 | – | 12 |
| 11 | Harrison's | Harrison's Bird Foods | 4% | – | – | – | – | 20 |
| 12 | Walter Harrison's | Walter Harrison’s | 2.4% | – | – | – | 12 | – |
| 13 | Vitakraft | Vitakraft | 1.6% | – | – | – | 8 | – |
Questions about AI bird care recommendations
- Which bird care brand does ChatGPT recommend most in United Kingdom?
- ChatGPT recommends Johnson's most often for bird care in United Kingdom. Across all assistants, Kaytee leads with 20% of recommendations.
- Which bird care brand is improving fastest in United Kingdom?
- Johnson's has the strongest momentum among challengers: AI names it first in 2 of 2 answers where it appears, while holding 14% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Birds: AI rankings by country
Covers: Bird Food.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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