Which dog food & care brands do AI assistants recommend in United Kingdom? Q4 2026
In United Kingdom, AI assistants most often recommend Pedigree, YuMOVE and Royal Canin for dog. Pedigree is named by 4 of 5 assistants.
What the data says
Pedigree (Mars) is the dog food & care brand AI assistants recommend most in United Kingdom, taking 11.3% of all recommendation points across 5 assistants. YuMOVE follows with 11% and Royal Canin is third with 10%.
The top spot is close: only 0.3 points separate Pedigree and YuMOVE, so a small change in how either brand is described online could flip the order.
ChatGPT, Claude and Gemini put Pedigree first, while DeepSeek favours Royal Canin and Grok favours Purina.
The top five brands hold 44% of recommendations out of 31 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Pedigree | Mars | 11.3% | 55 | 55 | – | 35 | 25 |
| 2 | YuMOVE | Lintbells | 11% | 35 | 35 | 35 | 35 | 25 |
| 3 | Royal Canin | Mars | 10% | 35 | 35 | 35 | 20 | 25 |
| 4 | Harringtons | Inspired Pet Nutrition | 5.8% | 25 | 25 | 12 | 25 | – |
| 5 | Bakers | Nestlé | 5.7% | 25 | 25 | – | 35 | – |
| 6 | Nutramax | Nutramax Laboratories | 5.1% | 8 | 8 | 25 | – | 35 |
| 7 | VetIQ | Mark & Chappell | 4.7% | 25 | 25 | – | – | 20 |
| 8 | Purina | Nestlé | 4.7% | – | – | – | – | 70 |
| 9 | Greenies | Mars | 4.3% | 12 | 12 | 20 | – | 20 |
| 10 | Purina One | Nestlé | 3.3% | 12 | 12 | 25 | – | – |
| 11 | Dentastix | Mars | 3.1% | – | – | 35 | – | 12 |
| 12 | Good Boy | Armitage Pet Care | 2.7% | 20 | 20 | – | – | – |
| 13 | Nutravet | Nutravet | 2.7% | 20 | 20 | – | – | – |
| 14 | Hill’s | Colgate-Palmolive | 2.7% | – | – | 20 | – | 20 |
| 15 | Wagg | Inspired Pet Nutrition | 2.4% | – | – | 8 | 20 | 8 |
| 16 | Lily’s | Lily’s | 2.1% | 16 | 16 | – | – | – |
| 17 | Dorwest | Dorwest Herbs | 2.1% | 12 | 12 | 8 | – | – |
| 18 | Lily's | Lily’s Peanut Butter | 2.1% | – | – | 12 | 20 | – |
| 19 | Jameson | Pernod Ricard | 1.9% | – | – | 8 | 12 | 8 |
| 20 | Bonio | Nestlé | 1.7% | – | – | 25 | – | – |
Questions about AI dog food & care recommendations
- Which dog food & care brand does ChatGPT recommend most in United Kingdom?
- ChatGPT recommends Pedigree most often for dog food & care in United Kingdom. Across all assistants, Pedigree leads with 11.3% of recommendations.
- Which dog food & care brand is improving fastest in United Kingdom?
- Purina has the strongest momentum among challengers: AI names it first in 2 of 2 answers where it appears, while holding 4.7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Dog: AI rankings by country
Covers: Dog Food, Dog Health, Dog Treats.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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