Which baby skin care brands do AI assistants recommend in United Kingdom? Q4 2026
In United Kingdom, AI assistants most often recommend Childs Farm, Johnson’s and Aveeno for baby skin care. Childs Farm is named by 4 of 5 assistants.
What the data says
Childs Farm (PZ Cussons) is the baby skin care brand AI assistants recommend most in United Kingdom, taking 15.1% of all recommendation points across 5 assistants. Johnson’s follows with 13.5% and Aveeno is third with 12.2%.
The top spot is close: only 1.6 points separate Childs Farm and Johnson’s, so a small change in how either brand is described online could flip the order.
DeepSeek puts Childs Farm first, while ChatGPT favours Johnson’s Baby, Claude favours Johnson’s, Gemini favours Aveeno and Grok favours Johnson’s.
The top five brands hold 58% of recommendations out of 23 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Childs Farm | PZ Cussons | 15.1% | 87 | – | 107 | 58 | 49 |
| 2 | Johnson’s | Kenvue | 13.5% | – | 105 | 60 | – | 105 |
| 3 | Aveeno | Kenvue | 12.2% | 55 | 8 | 45 | 92 | 45 |
| 4 | Sudocrem | Teva | 9.3% | 35 | 20 | 47 | 35 | 50 |
| 5 | Boots | Boots | 8.4% | – | 100 | 60 | 8 | – |
| 6 | Metanium | Thornton & Ross | 7.8% | 25 | 25 | 25 | 25 | 55 |
| 7 | Johnson’s Baby | Kenvue | 4.5% | 90 | – | – | – | – |
| 8 | Johnson's | Johnson & Johnson | 4.5% | – | – | – | 90 | – |
| 9 | Weleda | Weleda | 4.2% | 36 | – | 20 | 8 | 20 |
| 10 | Bepanthen | Bayer | 4% | 20 | – | 20 | 20 | 20 |
| 11 | Mustela | Laboratoires Expanscience | 3.8% | 20 | 48 | – | – | 8 |
| 12 | Burt’s Bees | Clorox | 2.8% | – | 36 | – | 20 | – |
| 13 | Cetaphil | Galderma | 2.5% | – | 50 | – | – | – |
| 14 | Dove | Unilever | 1.8% | 12 | – | – | 12 | 12 |
| 15 | E45 | Karo Healthcare | 1% | – | – | – | – | 20 |
| 16 | Asda Little Angels | Asda | 1% | – | – | – | 20 | – |
| 17 | Green People | Green People | 0.8% | 8 | – | 8 | – | – |
| 18 | Burt's Bees | Clorox | 0.6% | 12 | – | – | – | – |
| 19 | Oilatum | Stiefel / Haleon | 0.6% | – | – | – | 12 | – |
| 20 | Diprobase | Bayer | 0.4% | – | – | – | – | 8 |
Questions about AI baby skin care recommendations
- Which baby skin care brand does ChatGPT recommend most in United Kingdom?
- ChatGPT recommends Johnson’s Baby most often for baby skin care in United Kingdom. Across all assistants, Childs Farm leads with 15.1% of recommendations.
- Which baby skin care brand is improving fastest in United Kingdom?
- Johnson’s has the strongest momentum among challengers: AI names it first in 7 of 8 answers where it appears, while holding 13.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Baby Skin Care: AI rankings by country
Covers: Cleansing Products, Moisturizing Creams, Skin Protectants, Soothing Powders.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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