Which cat food & care brands do AI assistants recommend in United Kingdom? Q4 2026
In United Kingdom, AI assistants most often recommend Whiskas, YuMOVE and Dreamies for cat. Whiskas is named by 5 of 5 assistants.
What the data says
Whiskas (Mars) is the cat food & care brand AI assistants recommend most in United Kingdom, taking 12% of all recommendation points across 5 assistants. YuMOVE follows with 11% and Dreamies is third with 10.7%.
The top spot is close: only 1 points separate Whiskas and YuMOVE, so a small change in how either brand is described online could flip the order.
Gemini puts Whiskas first, while ChatGPT favours Felix, Claude favours Felix, DeepSeek favours Royal Canin and Grok favours Purina.
The top five brands hold 51% of recommendations out of 29 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Whiskas | Mars | 12% | 35 | 35 | 12 | 55 | 43 |
| 2 | YuMOVE | Lintbells | 11% | 35 | 35 | 35 | 35 | 25 |
| 3 | Dreamies | Mars | 10.7% | 35 | 35 | 35 | 35 | 20 |
| 4 | Felix | Nestlé | 9.1% | 50 | 50 | – | 25 | 12 |
| 5 | Royal Canin | Mars | 8% | 20 | 20 | 35 | 20 | 25 |
| 6 | VetIQ | Mark & Chappell | 5.5% | 25 | 25 | – | 12 | 20 |
| 7 | Webbox | Pets Choice | 5.4% | 20 | 20 | 8 | 25 | 8 |
| 8 | Purina One | Nestlé | 4.1% | 12 | 12 | 25 | 12 | – |
| 9 | Purina | Nestlé | 4% | – | – | – | – | 60 |
| 10 | Beaphar | Beaphar | 2.9% | 8 | 8 | – | 20 | 8 |
| 11 | Temptations | Mars | 2.7% | 8 | 8 | 25 | – | – |
| 12 | Nutravet | Nutravet | 2.7% | 20 | 20 | – | – | – |
| 13 | Hill’s | Colgate-Palmolive | 2.7% | – | – | 20 | – | 20 |
| 14 | Nutramax | Nutramax Laboratories | 2.3% | – | – | – | – | 35 |
| 15 | Dorwest | Dorwest Herbs | 2.1% | 12 | 12 | 8 | – | – |
| 16 | Tomlyn | Vetoquinol | 1.7% | – | – | 25 | – | – |
| 17 | Kattovit | Finnern | 1.7% | – | – | – | 25 | – |
| 18 | Inaba | Inaba Pet Food | 1.6% | 12 | 12 | – | – | – |
| 19 | Greenies Feline | Mars | 1.3% | – | – | 20 | – | – |
| 20 | Lily's | Lily’s Peanut Butter | 1.3% | – | – | 12 | 8 | – |
Questions about AI cat food & care recommendations
- Which cat food & care brand does ChatGPT recommend most in United Kingdom?
- ChatGPT recommends Felix most often for cat food & care in United Kingdom. Across all assistants, Whiskas leads with 12% of recommendations.
- Which cat food & care brand is improving fastest in United Kingdom?
- YuMOVE has the strongest momentum among challengers: AI names it first in 4 of 5 answers where it appears, while holding 11% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Cat: AI rankings by country
Covers: Cat Food, Cat Health, Cat Treats.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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