Which dairy & eggs brands do AI assistants recommend in United Kingdom? Q4 2026
In United Kingdom, AI assistants most often recommend Lurpak, Cathedral City and Philadelphia for dairy & eggs. Lurpak is named by 5 of 5 assistants.
What the data says
Lurpak (Arla) is the dairy & eggs brand AI assistants recommend most in United Kingdom, taking 9.5% of all recommendation points across 5 assistants. Cathedral City follows with 9.3% and Philadelphia is third with 8.5%.
The top spot is close: only 0.2 points separate Lurpak and Cathedral City, so a small change in how either brand is described online could flip the order.
put Lurpak first, while ChatGPT favours Philadelphia, Claude favours Activia, DeepSeek favours Yeo's, Gemini favours Müller and Grok favours Cathedral City.
The top five brands hold 42% of recommendations out of 30 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Lurpak | Arla | 9.5% | 35 | 25 | 35 | 35 | 12 |
| 2 | Cathedral City | Saputo | 9.3% | 35 | – | 35 | 35 | 35 |
| 3 | Philadelphia | Kraft Heinz | 8.5% | 45 | 12 | 20 | 25 | 25 |
| 4 | Activia | Danone | 7.9% | 25 | 35 | 8 | 25 | 25 |
| 5 | Anchor | Fonterra | 6.5% | 12 | 20 | 20 | 20 | 25 |
| 6 | Müller | Theo Müller Group | 6.3% | 35 | – | 25 | 35 | – |
| 7 | Kerrygold | Ornua | 6.3% | – | 35 | 25 | – | 35 |
| 8 | Flora | Upfield | 5.7% | 25 | 8 | 8 | 25 | 20 |
| 9 | Yeo's | Yeo Hiap Seng | 5.3% | 12 | – | 35 | 20 | 12 |
| 10 | Fage | Fage | 4.3% | 8 | 20 | 20 | 8 | 8 |
| 11 | Pilgrims Choice | Ornua | 4.1% | 12 | – | 25 | 12 | 12 |
| 12 | Danone | Danone | 3% | 20 | 25 | – | – | – |
| 13 | Babybel | Bel Group | 2.7% | 20 | – | 12 | – | 8 |
| 14 | Muller | Theo Müller Group | 2.3% | – | – | – | – | 35 |
| 15 | Cheddar | Generic | 2.3% | – | 35 | – | – | – |
| 16 | Stilton | Generic | 1.7% | – | 25 | – | – | – |
| 17 | Clover Soft | CloverSoft | 1.3% | 8 | – | – | 12 | – |
| 18 | Onken | Emmi Group | 1.3% | – | – | – | – | 20 |
| 19 | Kraft | Kraft | 1.3% | – | – | – | – | 20 |
| 20 | Country Choice | Diamond | 1.3% | – | – | 12 | 8 | – |
Questions about AI dairy & eggs recommendations
- Which dairy & eggs brand does ChatGPT recommend most in United Kingdom?
- ChatGPT recommends Philadelphia most often for dairy & eggs in United Kingdom. Across all assistants, Lurpak leads with 9.5% of recommendations.
- Which dairy & eggs brand is improving fastest in United Kingdom?
- Cathedral City has the strongest momentum among challengers: AI names it first in 4 of 4 answers where it appears, while holding 9.3% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Dairy & Eggs: AI rankings by country
Covers: Cheese Varieties, Dairy Spreads, Yoghurt Products.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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