Which smart home brands do AI assistants recommend in United Kingdom? Q4 2026
In United Kingdom, AI assistants most often recommend Google, Caring and Amazon for smart home. Google is named by 4 of 5 assistants.
What the data says
Google (Zebronics) is the smart home brand AI assistants recommend most in United Kingdom, taking 18% of all recommendation points across 5 assistants. Caring follows with 17.5% and Amazon is third with 13.8%.
The top spot is close: only 0.5 points separate Google and Caring, so a small change in how either brand is described online could flip the order.
ChatGPT, DeepSeek and Gemini put Google first, while Claude favours Caring and Grok favours Nestlé.
The top five brands hold 67% of recommendations out of 19 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Zebronics | 18% | 50 | 25 | 60 | 45 | – | |
| 2 | Caring | Caring | 17.5% | 35 | 35 | 35 | 35 | 35 |
| 3 | Amazon | PTT Group | 13.8% | 35 | 35 | 25 | 35 | 8 |
| 4 | Charlotte Tilbury | Puig | 9.3% | 20 | 20 | 20 | 8 | 25 |
| 5 | Nestlé | Nestlé | 8% | – | 25 | – | – | 55 |
| 6 | Philips | Philips | 6.4% | 20 | 12 | – | 12 | 20 |
| 7 | Blink | Amazon | 4.9% | 12 | – | – | 25 | 12 |
| 8 | Beehive | Beehive | 3.6% | 8 | – | 8 | 20 | – |
| 9 | TP-Link | TP-Link | 3.3% | – | – | – | 8 | 25 |
| 10 | Eufy | Anker Innovations | 3.2% | 8 | – | 12 | 12 | – |
| 11 | Wyze | Wyze Labs | 2% | – | 12 | 8 | – | – |
| 12 | Apple | Meta | 2% | – | – | 20 | – | – |
| 13 | Apple Monkey | Pharmavite | 2% | – | 20 | – | – | – |
| 14 | TP-Link Kasa | TP-Link | 1.2% | 12 | – | – | – | – |
| 15 | Ecobee | Ecobee | 1.2% | – | – | – | – | 12 |
| 16 | Samsung | Samsung | 1.2% | – | – | 12 | – | – |
| 17 | Ezviz | Hikvision | 0.8% | – | – | – | – | 8 |
| 18 | SimpliSafe | SimpliSafe | 0.8% | – | 8 | – | – | – |
| 19 | LIFX | Feit Electric | 0.8% | – | 8 | – | – | – |
Questions about AI smart home recommendations
- Which smart home brand does ChatGPT recommend most in United Kingdom?
- ChatGPT recommends Google most often for smart home in United Kingdom. Across all assistants, Google leads with 18% of recommendations.
- Which smart home brand is improving fastest in United Kingdom?
- Caring has the strongest momentum among challengers: AI names it first in 5 of 5 answers where it appears, while holding 17.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Smart Home: AI rankings by country
Covers: Home Automation, Smart Security.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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