Which snacks & sweets brands do AI assistants recommend in United Kingdom? Q4 2026
In United Kingdom, AI assistants most often recommend Cadbury, Haribo and Walkers for snacks & sweets. Cadbury is named by 5 of 5 assistants.
What the data says
Cadbury (Mondelez) is the snacks & sweets brand AI assistants recommend most in United Kingdom, taking 10.6% of all recommendation points across 5 assistants. Haribo follows with 8.8% and Walkers is third with 7%.
The top spot is close: only 1.8 points separate Cadbury and Haribo, so a small change in how either brand is described online could flip the order.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Cadbury first.
The top five brands hold 37% of recommendations out of 45 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Cadbury | Mondelez | 10.6% | 47 | 35 | 60 | 35 | 35 |
| 2 | Haribo | Haribo | 8.8% | 35 | 35 | 35 | 35 | 35 |
| 3 | Walkers | PepsiCo | 7% | 35 | – | 35 | 35 | 35 |
| 4 | Pringles | Kellanova | 5.8% | 25 | 20 | 20 | 25 | 25 |
| 5 | Galaxy | Mars | 5% | 25 | – | 25 | 25 | 25 |
| 6 | Doritos | PepsiCo | 4.9% | 20 | 25 | 25 | 20 | 8 |
| 7 | Oreo | Mondelez | 4.1% | 25 | – | 12 | 20 | 25 |
| 8 | Maynards | Mondelez | 3.9% | 25 | 8 | – | 20 | 25 |
| 9 | Lindt | Lindt & Sprüngli | 3.6% | 20 | 25 | 12 | 8 | 8 |
| 10 | McVitie’s | Pladis | 3.5% | 35 | – | 35 | – | – |
| 11 | McVitie's | Pladis | 3.5% | – | – | – | 35 | 35 |
| 12 | Skittles | Mars | 2.4% | 12 | – | 12 | 12 | 12 |
| 13 | Swizzels | Swizzels Matlow | 2.2% | 8 | 12 | 25 | – | – |
| 14 | Rowntree's | Nestlé | 2.2% | – | – | – | 25 | 20 |
| 15 | Fox’s | Fox’s | 2% | 20 | – | 20 | – | – |
| 16 | Nestlé | Nestlé | 2% | – | – | 20 | 20 | – |
| 17 | Starburst | Mars | 1.8% | – | – | 20 | 8 | 8 |
| 18 | Digestive | Generic | 1.8% | – | 35 | – | – | – |
| 19 | Lay's | PepsiCo | 1.8% | – | 35 | – | – | – |
| 20 | Maryland | Burton’s Biscuit Company | 1.6% | 8 | – | – | 25 | – |
Questions about AI snacks & sweets recommendations
- Which snacks & sweets brand does ChatGPT recommend most in United Kingdom?
- ChatGPT recommends Cadbury most often for snacks & sweets in United Kingdom. Across all assistants, Cadbury leads with 10.6% of recommendations.
- Which snacks & sweets brand is improving fastest in United Kingdom?
- Haribo has the strongest momentum among challengers: AI names it first in 5 of 5 answers where it appears, while holding 8.8% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Snacks & Sweets: AI rankings by country
Covers: Biscuits & Cookies, Candy & Confectionery, Chips & Crisps, Chocolate.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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