Which maternal care brands do AI assistants recommend in United Kingdom? Q4 2026
In United Kingdom, AI assistants most often recommend Boots, Bio-Oil and Lansinoh for maternal care. Boots is named by 5 of 5 assistants.
What the data says
Boots is the maternal care brand AI assistants recommend most in United Kingdom, taking 12.8% of all recommendation points across 5 assistants. Bio-Oil follows with 11% and Lansinoh is third with 10.8%.
The top spot is close: only 1.8 points separate Boots and Bio-Oil, so a small change in how either brand is described online could flip the order.
Claude and DeepSeek put Boots first, while ChatGPT favours Lansinoh, Gemini favours Lansinoh and Grok favours Lansinoh.
The top five brands hold 51% of recommendations out of 29 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Boots | Boots | 12.8% | 12 | 57 | 75 | 28 | 20 |
| 2 | Bio-Oil | Kao Corporation | 11% | 35 | 35 | 35 | 25 | 35 |
| 3 | Lansinoh | Pigeon Corporation | 10.8% | 45 | – | 20 | 60 | 37 |
| 4 | Frida Mom | Frida | 8.2% | 35 | 8 | 25 | 35 | 20 |
| 5 | Palmer’s | E.T. Browne | 8% | 25 | 25 | 25 | 20 | 25 |
| 6 | Pregnacare | Vitabiotics | 7% | 35 | – | 35 | – | 35 |
| 7 | Seven Seas | Procter & Gamble | 6.7% | 25 | – | 25 | 25 | 25 |
| 8 | Always | Procter & Gamble | 6.1% | – | 25 | 12 | 20 | 35 |
| 9 | Vitabiotics | Vitabiotics | 5% | 20 | 35 | – | – | 20 |
| 10 | Medela | Medela | 2.7% | 12 | – | – | 12 | 16 |
| 11 | Vitabiotics Pregnacare | Vitabiotics | 2.3% | – | – | – | 35 | – |
| 12 | Pampers | Procter & Gamble | 2.3% | – | 35 | – | – | – |
| 13 | Mustela | Laboratoires Expanscience | 2.1% | 12 | 20 | – | – | – |
| 14 | Mama Mio | The Hut Group | 1.9% | – | – | 20 | 8 | – |
| 15 | Bath & Body Works | Bath & Body Works | 1.6% | – | 12 | 12 | – | – |
| 16 | Tena | Essity | 1.3% | 20 | – | – | – | – |
| 17 | Weleda | Weleda | 1.3% | – | – | – | – | 20 |
| 18 | Solgar | Nestlé | 1.3% | – | 8 | – | 12 | – |
| 19 | Nature's Bounty | Nestlé | 1.3% | – | 20 | – | – | – |
| 20 | Nature Made | Otsuka Pharmaceutical | 0.8% | – | – | – | – | 12 |
Questions about AI maternal care recommendations
- Which maternal care brand does ChatGPT recommend most in United Kingdom?
- ChatGPT recommends Lansinoh most often for maternal care in United Kingdom. Across all assistants, Boots leads with 12.8% of recommendations.
- Which maternal care brand is improving fastest in United Kingdom?
- Pregnacare has the strongest momentum among challengers: AI names it first in 3 of 3 answers where it appears, while holding 7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Maternal Care: AI rankings by country
Covers: Maternal Skin Products, Postpartum Recovery, Prenatal Supplements.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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