Is Dove recommended by AI? Visibility across 5 assistants and 20 countries
Dove appears in 74 AI brand rankings across 20 countries and is the #1 recommendation in 12. It is named by 5 AI assistants, with its strongest position #1 for body care in Netherlands (31% share).
Named by: ChatGPT, Claude, DeepSeek, Gemini, Grok.
| Rank | Category | Market | AI share | Assistants naming it |
|---|---|---|---|---|
| #1 | Body Care | Netherlands | 31% | 5 of 5 |
| #1 | Body Care | Italy | 27% | 5 of 5 |
| #1 | Body Care | Spain | 26.7% | 5 of 5 |
| #1 | Body Care | United Kingdom | 26.5% | 5 of 5 |
| #1 | Body Care | Canada | 24.5% | 5 of 5 |
| #1 | Body Care | Poland | 23.5% | 5 of 5 |
| #1 | Body Care | Sweden | 23.5% | 5 of 5 |
| #1 | Body Care | United States | 21% | 5 of 5 |
| #1 | Body Care | Malaysia | 20% | 4 of 5 |
| #1 | Body Care | Thailand | 19.9% | 5 of 5 |
| #1 | Body Care | Global | 19.4% | 5 of 5 |
| #1 | Body Care | Australia | 17.5% | 4 of 5 |
| #2 | Body Care | Germany | 21.2% | 5 of 5 |
| #2 | Body Care | China | 15% | 4 of 5 |
| #2 | Body Care | India | 15% | 4 of 5 |
| #2 | Hair Care | India | 11.6% | 5 of 5 |
| #2 | Hair Care | Vietnam | 10.3% | 5 of 5 |
| #2 | Body Care | South Korea | 9.8% | 3 of 5 |
| #2 | Personal Hygiene | Canada | 6.8% | 5 of 5 |
| #3 | Body Care | France | 16% | 5 of 5 |
| #3 | Body Care | Vietnam | 15% | 5 of 5 |
| #3 | Body Care | Philippines | 14.5% | 4 of 5 |
| #3 | Hair Care | Malaysia | 8.9% | 5 of 5 |
| #3 | Personal Hygiene | United Kingdom | 6.6% | 5 of 5 |
| #4 | Body Care | Indonesia | 11.9% | 5 of 5 |
| #4 | Body Care | Japan | 9.2% | 3 of 5 |
| #4 | Hair Care | Thailand | 8.8% | 5 of 5 |
| #4 | Hair Care | Indonesia | 8.2% | 5 of 5 |
| #4 | Hair Care | Philippines | 7.6% | 5 of 5 |
| #4 | Personal Hygiene | Sweden | 6.7% | 5 of 5 |
| #4 | Personal Hygiene | Poland | 6.1% | 5 of 5 |
| #4 | Personal Hygiene | United States | 5.8% | 5 of 5 |
| #4 | Personal Hygiene | Spain | 5.8% | 5 of 5 |
| #4 | Hair Care | China | 5.4% | 5 of 5 |
| #4 | Personal Hygiene | Australia | 5.4% | 5 of 5 |
| #4 | Hair Care | Global | 5.3% | 5 of 5 |
| #5 | Personal Hygiene | Netherlands | 6.5% | 5 of 5 |
| #5 | Hair Care | Canada | 6% | 4 of 5 |
| #5 | Hair Care | United States | 5.7% | 4 of 5 |
| #5 | Hair Care | Australia | 5.4% | 5 of 5 |
| #5 | Personal Hygiene | Italy | 5.3% | 5 of 5 |
| #5 | Personal Hygiene | Global | 5% | 5 of 5 |
| #5 | Personal Hygiene | China | 5% | 5 of 5 |
| #6 | Snacks & Sweets | China | 5.2% | 3 of 4 |
| #6 | Personal Hygiene | France | 5.1% | 5 of 5 |
| #6 | Personal Hygiene | South Korea | 4.3% | 4 of 5 |
| #7 | Personal Hygiene | Germany | 5.9% | 5 of 5 |
| #7 | Hair Care | United Kingdom | 4.1% | 3 of 5 |
| #7 | Personal Hygiene | Vietnam | 4.1% | 5 of 5 |
| #7 | Personal Hygiene | Malaysia | 3.5% | 4 of 5 |
| #7 | Personal Hygiene | Thailand | 3.4% | 5 of 5 |
| #8 | Personal Hygiene | Philippines | 4.6% | 5 of 5 |
| #8 | Baby Hair Care | Canada | 4.3% | 2 of 5 |
| #8 | Personal Hygiene | Indonesia | 3.5% | 5 of 5 |
| #8 | Baby Hair Care | United Kingdom | 3.5% | 1 of 5 |
| #8 | Hair Care | Netherlands | 3.4% | 3 of 5 |
| #8 | Personal Hygiene | India | 3.3% | 5 of 5 |
| #9 | Baby Hair Care | United States | 4.7% | 1 of 5 |
| #10 | Hair Care | Japan | 2.8% | 3 of 5 |
| #10 | Hair Care | Sweden | 2.7% | 3 of 5 |
Questions people ask
- Is Dove recommended by ChatGPT?
- Yes. ChatGPT names Dove in at least one of the 74 rankings where it appears.
- Where does AI rank Dove highest?
- #1 for body care in Netherlands, with 31% of AI recommendations. Its broadest support is in Body Care (Netherlands), where 5 of 5 assistants name it.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
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