Which beer brands do AI assistants recommend in Australia? Q4 2026
In Australia, AI assistants most often recommend Heineken 0.0, Stone & Wood and Victoria Bitter for beer. Heineken 0.0 is named by 5 of 5 assistants.
What the data says
Heineken 0.0 (Heineken) is the beer brand AI assistants recommend most in Australia, taking 10.3% of all recommendation points across 5 assistants. Stone & Wood follows with 10% and Victoria Bitter is third with 9.6%.
The top spot is close: only 0.3 points separate Heineken 0.0 and Stone & Wood, so a small change in how either brand is described online could flip the order.
put Heineken 0.0 first, while ChatGPT favours Victoria Bitter, Claude favours Carlton, DeepSeek favours Victoria Bitter, Gemini favours Victoria Bitter and Grok favours Carlton.
The top five brands hold 45% of recommendations out of 39 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Heineken 0.0 | Heineken | 10.3% | 35 | 35 | 35 | 25 | 55 |
| 2 | Stone & Wood | Lion | 10% | 35 | 35 | 25 | 25 | 60 |
| 3 | Victoria Bitter | Asahi | 9.6% | 35 | – | 35 | 35 | 68 |
| 4 | Little Creatures | Lion | 9% | 12 | 20 | 35 | 35 | 60 |
| 5 | Carlton | Asahi | 6.4% | – | 45 | – | – | 70 |
| 6 | Carlton Zero | Carlton & United Breweries | 6.1% | 25 | – | 25 | 35 | 25 |
| 7 | Carlton Draught | Carlton & United Breweries | 5.6% | 25 | – | 25 | 25 | 25 |
| 8 | Tooheys New | Lion | 4% | 20 | – | 20 | 12 | 20 |
| 9 | Balter | Carlton & United Breweries | 3.6% | 25 | – | 20 | 20 | – |
| 10 | Heineken | Heineken | 3.3% | 8 | 20 | – | – | 32 |
| 11 | Great Northern Zero | Carlton & United Breweries | 3.3% | 20 | – | 20 | 20 | – |
| 12 | Coopers | Coopers Brewery | 2.9% | 8 | 37 | – | – | 8 |
| 13 | Pirate Life | AB InBev | 2.7% | 20 | – | 12 | 8 | 8 |
| 14 | Foster's | Asahi | 1.9% | – | 35 | – | – | – |
| 15 | Guinness 0.0 | Diageo | 1.8% | – | 8 | – | – | 25 |
| 16 | Great Northern | Carlton & United Breweries | 1.8% | 12 | – | – | 20 | – |
| 17 | Young Henrys | Young Henrys | 1.8% | – | – | – | 12 | 20 |
| 18 | XXXX Gold | Lion | 1.6% | – | – | 12 | 8 | 8 |
| 19 | James Squire | Lion | 1.4% | – | 25 | – | – | – |
| 20 | Mountain Goat | Asahi | 1.1% | – | – | 8 | – | 12 |
Questions about AI beer recommendations
- Which beer brand does ChatGPT recommend most in Australia?
- ChatGPT recommends Victoria Bitter most often for beer in Australia. Across all assistants, Heineken 0.0 leads with 10.3% of recommendations.
- Which beer brand is improving fastest in Australia?
- Victoria Bitter has the strongest momentum among challengers: AI names it first in 4 of 6 answers where it appears, while holding 9.6% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Beer: AI rankings by country
Covers: Craft Beer, Lager, Non-Alcoholic Beer.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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