Which maternal care brands do AI assistants recommend in Australia? Q4 2026
In Australia, AI assistants most often recommend Kotex, Elevit and Bio-Oil for maternal care. Kotex is named by 5 of 5 assistants.
What the data says
Kotex (Kimberly-Clark) is the maternal care brand AI assistants recommend most in Australia, taking 11.3% of all recommendation points across 5 assistants. Elevit follows with 11% and Bio-Oil is third with 9.3%.
The top spot is close: only 0.3 points separate Kotex and Elevit, so a small change in how either brand is described online could flip the order.
Grok puts Kotex first, while ChatGPT favours Bio-Oil, Claude favours Mustela, DeepSeek favours Bio-Oil and Gemini favours Lansinoh.
The top five brands hold 47% of recommendations out of 36 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Kotex | Kimberly-Clark | 11.3% | 35 | 20 | 25 | 35 | 55 |
| 2 | Elevit | Bayer | 11% | 35 | 35 | 25 | 35 | 35 |
| 3 | Bio-Oil | Kao Corporation | 9.3% | 35 | – | 35 | 35 | 35 |
| 4 | Blackmores | Blackmores | 9% | 25 | 25 | 35 | 25 | 25 |
| 5 | Palmer’s | E.T. Browne | 6.7% | 25 | – | 25 | 25 | 25 |
| 6 | Libra | Essity | 6.5% | 25 | – | 35 | 12 | 25 |
| 7 | Mustela | Laboratoires Expanscience | 5.8% | 20 | 35 | – | 12 | 20 |
| 8 | Swisse | H&H Group | 4.8% | 20 | 12 | 20 | – | 20 |
| 9 | Lansinoh | Pigeon Corporation | 4% | 20 | – | – | 40 | – |
| 10 | Medela | Medela | 3.3% | – | 12 | 12 | 25 | – |
| 11 | Whisper | Procter & Gamble | 2.5% | – | 25 | – | – | 12 |
| 12 | Always | Procter & Gamble | 2.3% | – | 35 | – | – | – |
| 13 | Tom Organics | Tom Organic | 2.1% | 12 | – | 20 | – | – |
| 14 | Gaia | Gaia Skin Naturals | 1.9% | – | – | 20 | 8 | – |
| 15 | Bepanthen | Bayer | 1.7% | – | 25 | – | – | – |
| 16 | Nature’s Way | Schwabe Group | 1.6% | – | – | 12 | – | 12 |
| 17 | Nature's Own | Sanofi | 1.6% | 12 | – | – | 12 | – |
| 18 | Tena | Essity | 1.3% | 20 | – | – | – | – |
| 19 | Swisse Ultivite | H&H Group | 1.3% | – | – | – | 20 | – |
| 20 | Johnson’s Mama | Kenvue | 1.3% | – | 20 | – | – | – |
Questions about AI maternal care recommendations
- Which maternal care brand does ChatGPT recommend most in Australia?
- ChatGPT recommends Bio-Oil most often for maternal care in Australia. Across all assistants, Kotex leads with 11.3% of recommendations.
- Which maternal care brand is improving fastest in Australia?
- Bio-Oil has the strongest momentum among challengers: AI names it first in 4 of 4 answers where it appears, while holding 9.3% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Maternal Care: AI rankings by country
Covers: Maternal Skin Products, Postpartum Recovery, Prenatal Supplements.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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