Which baby skin care brands do AI assistants recommend in Australia? Q4 2026
In Australia, AI assistants most often recommend QV, Johnson’s Baby and Mustela for baby skin care. QV is named by 5 of 5 assistants.
What the data says
QV (Ego Pharmaceuticals) is the baby skin care brand AI assistants recommend most in Australia, taking 14.8% of all recommendation points across 5 assistants. Johnson’s Baby follows with 10.1% and Mustela is third with 9.8%.
QV's lead over Johnson’s Baby is 4.7 points, a clear advantage in how AI shortlists the category.
DeepSeek and Gemini put QV first, while ChatGPT favours Aveeno, Claude favours Johnson’s Baby and Grok favours Johnson’s.
The top five brands hold 52% of recommendations out of 21 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | QV | Ego Pharmaceuticals | 14.8% | 47 | 37 | 102 | 78 | 32 |
| 2 | Johnson’s Baby | Kenvue | 10.1% | 51 | 125 | – | 25 | – |
| 3 | Mustela | Laboratoires Expanscience | 9.8% | 52 | 44 | – | – | 100 |
| 4 | Sudocrem | Teva | 8.8% | 35 | 35 | 35 | 35 | 35 |
| 5 | Aveeno | Kenvue | 8.6% | 55 | 8 | 32 | 45 | 32 |
| 6 | Johnson’s | Kenvue | 8.2% | – | – | 57 | – | 107 |
| 7 | Cetaphil | Galderma | 8.2% | 50 | 28 | 58 | 28 | – |
| 8 | Bepanthen | Bayer | 7.2% | 25 | 45 | 25 | 25 | 25 |
| 9 | Curash | Church & Dwight | 6.8% | – | – | 55 | 55 | 25 |
| 10 | Gaia | Gaia Skin Naturals | 4% | 20 | – | 12 | 49 | – |
| 11 | Pigeon | Pigeon | 2.2% | 25 | – | – | – | 20 |
| 12 | QV Baby | Ego Pharmaceuticals | 2.2% | – | 45 | – | – | – |
| 13 | Weleda | Weleda | 1.8% | 20 | – | – | – | 16 |
| 14 | Desitin | Kenvue | 1.6% | 20 | – | – | 12 | – |
| 15 | MooGoo | MooGoo | 1.6% | – | – | 24 | 8 | – |
| 16 | Buds Organics | Buds Organics | 1.2% | – | 25 | – | – | – |
| 17 | Johnson's | Johnson & Johnson | 1% | – | – | – | 20 | – |
| 18 | Burt’s Bees | Clorox | 0.6% | – | – | – | 12 | – |
| 19 | Sebamed Baby | Sebapharma | 0.4% | – | – | – | – | 8 |
| 20 | Bond's | Bonds / Hanesbrands | 0.4% | – | – | – | 8 | – |
Questions about AI baby skin care recommendations
- Which baby skin care brand does ChatGPT recommend most in Australia?
- ChatGPT recommends Aveeno most often for baby skin care in Australia. Across all assistants, QV leads with 14.8% of recommendations.
- Which baby skin care brand is improving fastest in Australia?
- Sudocrem has the strongest momentum among challengers: AI names it first in 5 of 5 answers where it appears, while holding 8.8% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Baby Skin Care: AI rankings by country
Covers: Cleansing Products, Moisturizing Creams, Skin Protectants, Soothing Powders.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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