Which cat food & care brands do AI assistants recommend in Australia? Q4 2026
In Australia, AI assistants most often recommend Royal Canin, Hill’s and Whiskas for cat. Royal Canin is named by 5 of 5 assistants.
What the data says
Royal Canin (Mars) is the cat food & care brand AI assistants recommend most in Australia, taking 20.2% of all recommendation points across 5 assistants. Hill’s follows with 8% and Whiskas is third with 7.5%.
Royal Canin's lead over Hill’s is 12.2 points, a clear advantage in how AI shortlists the category.
Claude and Grok put Royal Canin first, while ChatGPT favours Whiskas, DeepSeek favours Dine and Gemini favours Dine.
The top five brands hold 50% of recommendations out of 34 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Royal Canin | Mars | 20.2% | 25 | 95 | 43 | 35 | 105 |
| 2 | Hill’s | Colgate-Palmolive | 8% | 33 | 50 | – | 12 | 25 |
| 3 | Whiskas | Mars | 7.5% | 55 | – | 50 | – | 8 |
| 4 | Dine | Mars | 7.5% | 12 | – | 55 | 45 | – |
| 5 | Temptations | Mars | 6.8% | 35 | 20 | – | 35 | 12 |
| 6 | Black Hawk | Masterpet Australia | 4.5% | – | – | – | 8 | 60 |
| 7 | PAW | Blackmores | 3.7% | 20 | – | 35 | – | – |
| 8 | Hill's | Colgate-Palmolive | 3.3% | – | – | – | – | 50 |
| 9 | Fancy Feast | Nestlé | 3.3% | 12 | – | 12 | 25 | – |
| 10 | Virbac | Virbac | 3.1% | 35 | – | – | – | 12 |
| 11 | Purina One | Nestlé | 2.9% | – | 44 | – | – | – |
| 12 | Greenies | Mars | 2.5% | 25 | – | – | 12 | – |
| 13 | Felix | Nestlé | 2.4% | 28 | – | – | – | 8 |
| 14 | Revolution Plus | Zoetis | 2.3% | – | – | – | 35 | – |
| 15 | Greenies Feline | Mars | 2.3% | – | 35 | – | – | – |
| 16 | GimCat | Gimborn | 2.2% | – | – | 33 | – | – |
| 17 | Nutramax | Nutramax Laboratories | 1.9% | – | 20 | – | – | 8 |
| 18 | Bravecto | MSD Animal Health | 1.7% | – | – | – | 25 | – |
| 19 | Orijen | Champion Petfoods | 1.6% | – | 12 | – | – | 12 |
| 20 | Vitapet | Masterpet Australia | 1.3% | – | – | – | 20 | – |
Questions about AI cat food & care recommendations
- Which cat food & care brand does ChatGPT recommend most in Australia?
- ChatGPT recommends Whiskas most often for cat food & care in Australia. Across all assistants, Royal Canin leads with 20.2% of recommendations.
- Which cat food & care brand is improving fastest in Australia?
- Temptations has the strongest momentum among challengers: AI names it first in 2 of 4 answers where it appears, while holding 6.8% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Cat: AI rankings by country
Covers: Cat Food, Cat Health, Cat Treats.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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