Which sexual wellness brands do AI assistants recommend in Australia? Q4 2026
In Australia, AI assistants most often recommend Durex, SKYN and K-Y for sexual wellness. Durex is named by 5 of 5 assistants.
What the data says
Durex (Reckitt) is the sexual wellness brand AI assistants recommend most in Australia, taking 35% of all recommendation points across 5 assistants. SKYN follows with 13.3% and K-Y is third with 10.3%.
Durex's lead over SKYN is 21.7 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Durex first.
The top five brands hold 76% of recommendations out of 13 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Durex | Reckitt | 35% | 70 | 70 | 70 | 70 | 70 |
| 2 | SKYN | LifeStyles Healthcare | 13.3% | 33 | – | – | 50 | 50 |
| 3 | K-Y | Reckitt | 10.3% | 25 | 25 | 25 | 8 | 20 |
| 4 | Four Seasons | Karex | 9.7% | 12 | – | 45 | 20 | 20 |
| 5 | Trojan | Church & Dwight | 7.7% | 8 | 37 | 8 | 12 | 12 |
| 6 | Astroglide | BioFilm | 6% | 20 | 20 | – | 12 | 8 |
| 7 | Lifestyles | LifeStyles Healthcare | 4.8% | – | 20 | 12 | 8 | 8 |
| 8 | Wet Stuff | Trigg Laboratories | 4.4% | – | – | 12 | 20 | 12 |
| 9 | Okamoto | Okamoto Industries | 2.8% | – | – | 28 | – | – |
| 10 | pjur | pjur Group | 2% | 12 | 8 | – | – | – |
| 11 | Ansell | Ansell | 2% | 20 | – | – | – | – |
| 12 | Crown | Generic | 1.2% | – | 12 | – | – | – |
| 13 | Contex | Reckitt | 0.8% | – | 8 | – | – | – |
Questions about AI sexual wellness recommendations
- Which sexual wellness brand does ChatGPT recommend most in Australia?
- ChatGPT recommends Durex most often for sexual wellness in Australia. Across all assistants, Durex leads with 35% of recommendations.
- Which sexual wellness brand is improving fastest in Australia?
- SKYN has the strongest momentum among challengers: AI names it first in 0 of 6 answers where it appears, while holding 13.3% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Sexual Wellness: AI rankings by country
Covers: Sexual Wellness: Condoms, Sexual Wellness: Lubricants.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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