Which spirits brands do AI assistants recommend in Australia? Q4 2026
In Australia, AI assistants most often recommend Hennessy, Baileys and Jose Cuervo for spirits. Hennessy is named by 5 of 5 assistants.
What the data says
Hennessy (LVMH) is the spirits brand AI assistants recommend most in Australia, taking 5% of all recommendation points across 5 assistants. Baileys follows with 5% and Jose Cuervo is third with 4.8%.
The top spot is close: only 0 points separate Hennessy and Baileys, so a small change in how either brand is described online could flip the order.
put Hennessy first, while ChatGPT favours Johnnie Walker, Claude favours Johnnie Walker, DeepSeek favours Johnnie Walker, Gemini favours Smirnoff and Grok favours Johnnie Walker.
The top five brands hold 24% of recommendations out of 70 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Hennessy | LVMH | 5% | 35 | 35 | 35 | 35 | 70 |
| 2 | Baileys | Diageo | 5% | 35 | 35 | 35 | 35 | 70 |
| 3 | Jose Cuervo | Becle | 4.8% | 35 | 35 | 35 | 35 | 60 |
| 4 | Johnnie Walker | Diageo | 4.6% | 35 | 35 | 35 | 20 | 70 |
| 5 | Smirnoff | Diageo | 4.2% | 25 | 35 | 35 | 35 | 47 |
| 6 | Bacardi | Bacardi Limited | 4.2% | 25 | 35 | 35 | 20 | 60 |
| 7 | Absolut | Pernod Ricard | 3.8% | 35 | 25 | 25 | 25 | 50 |
| 8 | Bombay Sapphire | Bacardi Limited | 3.5% | 20 | 20 | 35 | 25 | 45 |
| 9 | Captain Morgan | Diageo | 3.2% | 20 | 25 | 20 | 25 | 45 |
| 10 | Martell | Pernod Ricard | 3% | 20 | 20 | 20 | 20 | 45 |
| 11 | Tanqueray | Diageo | 2.9% | 12 | 35 | 25 | 12 | 37 |
| 12 | Grey Goose | Bacardi Limited | 2.9% | 20 | 20 | 20 | 20 | 40 |
| 13 | Jack Daniel's | Brown-Forman | 2.9% | – | 25 | 25 | 25 | 45 |
| 14 | Four Pillars | Lion | 2.3% | 35 | – | 20 | 35 | 8 |
| 15 | Belvedere | LVMH | 2.3% | 12 | 12 | 12 | 12 | 47 |
| 16 | Bundaberg Rum | Diageo | 2.3% | – | – | 25 | 35 | 35 |
| 17 | Gordon's | Diageo | 2.3% | – | 25 | – | – | 70 |
| 18 | Don Julio | Diageo | 2.1% | 20 | – | 8 | 20 | 40 |
| 19 | Patrón | Bacardi Limited | 2% | – | – | 25 | – | 60 |
| 20 | Cointreau | Rémy Cointreau | 1.9% | 20 | 20 | – | 8 | 32 |
Questions about AI spirits recommendations
- Which spirits brand does ChatGPT recommend most in Australia?
- ChatGPT recommends Johnnie Walker most often for spirits in Australia. Across all assistants, Hennessy leads with 5% of recommendations.
- Which spirits brand is improving fastest in Australia?
- Baileys has the strongest momentum among challengers: AI names it first in 6 of 6 answers where it appears, while holding 5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Spirits: AI rankings by country
Covers: Brandy & Cognac, Gin, Liqueurs, Rum, Tequila, Vodka, Whiskey.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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