Which small pet care brands do AI assistants recommend in Australia? Q4 2026
In Australia, AI assistants most often recommend Oxbow, Burgess and Vetafarm for small pets. Oxbow is named by 5 of 5 assistants.
What the data says
Oxbow (Oxbow Animal Health) is the small pet care brand AI assistants recommend most in Australia, taking 35% of all recommendation points across 5 assistants. Burgess follows with 17% and Vetafarm is third with 15%.
Oxbow's lead over Burgess is 18 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Oxbow first.
The top five brands hold 85% of recommendations out of 10 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Oxbow | Oxbow Animal Health | 35% | 35 | 35 | 35 | 35 | 35 |
| 2 | Burgess | Burgess Pet Care | 17% | 20 | 25 | 20 | 12 | 8 |
| 3 | Vetafarm | Vetafarm | 15% | 25 | – | 25 | 25 | – |
| 4 | Kaytee | Central Garden & Pet | 11.4% | 12 | 12 | 8 | – | 25 |
| 5 | Vitakraft | Vitakraft | 6.4% | – | – | 12 | – | 20 |
| 6 | Small Pet Select | Independent | 6.4% | – | 20 | – | – | 12 |
| 7 | Peters | Ridley Corporation | 4% | – | – | – | 20 | – |
| 8 | Supreme | Supreme Petfoods | 1.6% | 8 | – | – | – | – |
| 9 | Peckish | Westland Horticulture | 1.6% | – | – | – | 8 | – |
| 10 | Harringtons | Inspired Pet Nutrition | 1.6% | – | 8 | – | – | – |
Questions about AI small pet care recommendations
- Which small pet care brand does ChatGPT recommend most in Australia?
- ChatGPT recommends Oxbow most often for small pet care in Australia. Across all assistants, Oxbow leads with 35% of recommendations.
- Which small pet care brand is improving fastest in Australia?
- Burgess has the strongest momentum among challengers: AI names it first in 0 of 5 answers where it appears, while holding 17% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Small Pets: AI rankings by country
Covers: Smal Pets Food.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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