Machine Intelligence · Updated October 2026

Which cider brands do AI assistants recommend in Australia? Q4 2026

In Australia, AI assistants most often recommend Strongbow, Somersby and Bulmers for cider. Strongbow is named by 5 of 5 assistants.

What the data says

Strongbow (Heineken) is the cider brand AI assistants recommend most in Australia, taking 30.8% of all recommendation points across 5 assistants. Somersby follows with 18.3% and Bulmers is third with 13%.

Strongbow's lead over Somersby is 12.5 points, a clear advantage in how AI shortlists the category.

ChatGPT, Claude, DeepSeek and Grok put Strongbow first, while Gemini favours Somersby.

The top five brands hold 80% of recommendations out of 14 brands named in total, so AI answers in this category are highly concentrated.

Cider brand ranking by AI share of recommendation, Australia
#BrandOwnerAI shareChatGPTClaudeDeepSeekGeminiGrok
1StrongbowHeineken
30.8%
3535352555
2SomersbyCarlsberg Group
18.3%
25–253525
3BulmersC&C Group
13%
–2520–33
4RekorderligÅbro Bryggeri
10.5%
20–8–35
5MagnersC&C Group
7.3%
12––1220
65 SeedsCoca-Cola
3.3%
–––20–
7James SquireLion
3.3%
–––812
8Angry OrchardBoston Beer Company
3.3%
–20–––
9Mercury CiderLion
2%
––12––
10Cornish OrchardsAsahi
2%
––––12
11Stella Artois CidreAB InBev
2%
–12–––
12MercuryLion
1.3%
8––––
13Remove / Not BrandGeneric
1.3%
––––8
14WoodchuckVermont Cider Company
1.3%
–8–––

Questions about AI cider recommendations

Which cider brand does ChatGPT recommend most in Australia?
ChatGPT recommends Strongbow most often for cider in Australia. Across all assistants, Strongbow leads with 30.8% of recommendations.
Which cider brand is improving fastest in Australia?
Rekorderlig has the strongest momentum among challengers: AI names it first in 1 of 3 answers where it appears, while holding 10.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
How is the ranking calculated?
We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.

Cider: AI rankings by country

Covers: Apple Cider.

Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.

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