Which otc medicines brands do AI assistants recommend in Australia? Q4 2026
In Australia, AI assistants most often recommend Panadol, Blackmores and Claritin for otc medicines. Panadol is named by 5 of 5 assistants.
What the data says
Panadol (Haleon) is the otc medicines brand AI assistants recommend most in Australia, taking 10.1% of all recommendation points across 5 assistants. Blackmores follows with 7.1% and Claritin is third with 5.6%.
Panadol's lead over Blackmores is 3 points, a clear advantage in how AI shortlists the category.
ChatGPT, DeepSeek and Gemini put Panadol first, while Claude favours Claritin and Grok favours Blackmores.
The top five brands hold 34% of recommendations out of 59 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Panadol | Haleon | 10.1% | 70 | 8 | 70 | 35 | 70 |
| 2 | Blackmores | Blackmores | 7.1% | 25 | 25 | 25 | 20 | 83 |
| 3 | Claritin | Bayer | 5.6% | 25 | 35 | 20 | 25 | 35 |
| 4 | Gaviscon | Reckitt | 5.6% | 35 | 35 | 35 | 35 | – |
| 5 | Telfast | Sanofi | 5.4% | 35 | 25 | 35 | 20 | 20 |
| 6 | Nurofen | Reckitt | 5.3% | 25 | 12 | 45 | 25 | 25 |
| 7 | Swisse | H&H Group | 4.2% | 35 | 12 | – | 25 | 33 |
| 8 | Zyrtec | Kenvue | 4.2% | 20 | – | 25 | 35 | 25 |
| 9 | Codral | Johnson & Johnson | 3.4% | 25 | – | 25 | 35 | – |
| 10 | Melatonin | Generic | 3.3% | – | 35 | 35 | – | 12 |
| 11 | Sudafed | Johnson & Johnson | 3.1% | 20 | 12 | – | 12 | 33 |
| 12 | Vicks | Procter & Gamble | 2.8% | – | 25 | – | 25 | 20 |
| 13 | Imodium | Johnson & Johnson | 2.6% | – | 25 | 20 | – | 20 |
| 14 | Voltaren | Novartis | 2.1% | 12 | – | – | 20 | 20 |
| 15 | Mylanta | Johnson & Johnson | 2% | – | – | 25 | 25 | – |
| 16 | Advil | Haleon | 1.9% | 20 | – | 8 | 12 | 8 |
| 17 | Gastro-Stop | Sanofi | 1.7% | 8 | – | – | – | 35 |
| 18 | Restavit | Aspen Pharmacare | 1.7% | – | – | 8 | 35 | – |
| 19 | Aspirin | Bayer | 1.6% | – | 20 | 20 | – | – |
| 20 | Buscopan | Sanofi | 1.5% | – | – | 12 | – | 25 |
Questions about AI otc medicines recommendations
- Which otc medicines brand does ChatGPT recommend most in Australia?
- ChatGPT recommends Panadol most often for otc medicines in Australia. Across all assistants, Panadol leads with 10.1% of recommendations.
- Which otc medicines brand is improving fastest in Australia?
- Gaviscon has the strongest momentum among challengers: AI names it first in 4 of 4 answers where it appears, while holding 5.6% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
OTC Medicines: AI rankings by country
Covers: Allergy Management, Cough & Cold Relief, Digestive Aids, Pain Relief, Sleep Support.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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