Is Mustela recommended by AI? Visibility across 5 assistants and 20 countries
Mustela appears in 86 AI brand rankings across 20 countries and is the #1 recommendation in 12. It is named by 5 AI assistants, with its strongest position #1 for baby skin care in France (33.1% share).
Named by: ChatGPT, Claude, DeepSeek, Gemini, Grok.
| Rank | Category | Market | AI share | Assistants naming it |
|---|---|---|---|---|
| #1 | Baby Skin Care | France | 33.1% | 5 of 5 |
| #1 | Baby Hair Care | France | 33% | 5 of 5 |
| #1 | Baby Skin Care | Spain | 30.8% | 5 of 5 |
| #1 | Baby Hair Care | Spain | 29% | 5 of 5 |
| #1 | Baby Skin Care | Italy | 25.8% | 5 of 5 |
| #1 | Baby Skin Care | South Korea | 15.6% | 4 of 5 |
| #1 | Baby Hair Care | South Korea | 13.8% | 4 of 5 |
| #1 | Baby Hair Care | Global | 12.8% | 5 of 5 |
| #1 | Baby Skin Care | Global | 11.7% | 5 of 5 |
| #1 | Maternal Care | France | 11.5% | 5 of 5 |
| #1 | Maternal Care | Poland | 10.3% | 5 of 5 |
| #1 | Maternal Care | Spain | 9.3% | 5 of 5 |
| #2 | Baby Hair Care | Italy | 27% | 5 of 5 |
| #2 | Baby Hair Care | China | 18.5% | 5 of 5 |
| #2 | Baby Wipes | France | 18.2% | 5 of 5 |
| #2 | Baby Hair Care | Poland | 15.8% | 4 of 5 |
| #2 | Baby Skin Care | Poland | 15.7% | 4 of 5 |
| #2 | Baby Skin Care | China | 15.2% | 5 of 5 |
| #2 | Baby Hair Care | Sweden | 13.4% | 3 of 5 |
| #2 | Baby Hair Care | Netherlands | 12.3% | 3 of 5 |
| #2 | Baby Skin Care | Sweden | 11.2% | 3 of 5 |
| #2 | Baby Skin Care | Japan | 10.6% | 3 of 5 |
| #2 | Baby Hair Care | Japan | 10.4% | 3 of 5 |
| #2 | Maternal Care | Vietnam | 10% | 5 of 5 |
| #2 | Maternal Care | Italy | 7.8% | 5 of 5 |
| #2 | Maternal Care | South Korea | 7% | 3 of 5 |
| #2 | Maternal Care | Global | 6.5% | 5 of 5 |
| #3 | Baby Skin Care | Netherlands | 11.8% | 3 of 5 |
| #3 | Baby Skin Care | Australia | 9.8% | 3 of 5 |
| #3 | Maternal Care | Thailand | 8.5% | 5 of 5 |
| #3 | Maternal Care | China | 8.2% | 5 of 5 |
| #3 | Maternal Care | Sweden | 5.3% | 3 of 5 |
| #4 | Baby Hair Care | Vietnam | 11.7% | 4 of 5 |
| #4 | Baby Hair Care | United States | 7.7% | 4 of 5 |
| #4 | Baby Hair Care | Canada | 7.7% | 4 of 5 |
| #4 | Maternal Care | Netherlands | 5.3% | 3 of 5 |
| #4 | Maternal Care | Japan | 5% | 3 of 5 |
| #5 | Baby Skin Care | Vietnam | 9.2% | 4 of 5 |
| #5 | Baby Hair Care | Thailand | 8.8% | 3 of 5 |
| #5 | Baby Hair Care | Philippines | 8.8% | 4 of 5 |
| #5 | Baby Skin Care | Thailand | 7.8% | 4 of 5 |
| #5 | Baby Hair Care | United Kingdom | 7.7% | 3 of 5 |
| #5 | Baby Skin Care | Philippines | 7.6% | 5 of 5 |
| #5 | Maternal Care | Malaysia | 7.5% | 5 of 5 |
| #5 | Maternal Care | Philippines | 7.1% | 5 of 5 |
| #5 | Hair Care | France | 5.2% | 5 of 5 |
| #5 | Hair Care | Spain | 3.8% | 5 of 5 |
| #6 | Baby Hair Care | Australia | 11.1% | 3 of 5 |
| #6 | Baby Wipes | Spain | 6.6% | 2 of 5 |
| #6 | Baby Hair Care | Indonesia | 4.5% | 2 of 5 |
| #6 | Baby Wipes | Italy | 4% | 2 of 5 |
| #6 | Hair Care | Italy | 3.4% | 5 of 5 |
| #7 | Baby Hair Care | Malaysia | 6.4% | 2 of 5 |
| #7 | Maternal Care | Australia | 5.8% | 4 of 5 |
| #7 | Maternal Care | Indonesia | 4.7% | 4 of 5 |
| #7 | Baby Hair Care | India | 4.5% | 2 of 5 |
| #8 | Baby Skin Care | Malaysia | 7% | 3 of 5 |
| #8 | Baby Hair Care | Germany | 4.3% | 2 of 5 |
| #8 | Baby Skin Care | Indonesia | 4% | 2 of 5 |
| #8 | Baby Skin Care | Germany | 3.6% | 3 of 5 |
Questions people ask
- Is Mustela recommended by ChatGPT?
- Yes. ChatGPT names Mustela in at least one of the 86 rankings where it appears.
- Where does AI rank Mustela highest?
- #1 for baby skin care in France, with 33.1% of AI recommendations. Its broadest support is in Baby Skin Care (France), where 5 of 5 assistants name it.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
See how your brand ranks in AI answers.
Get a free report: where AI names you, where it leaves you out, and the product page, pack and message fixes that change it.
