Which baby skin care brands do AI assistants recommend in Thailand? Q4 2026
In Thailand, AI assistants most often recommend Johnson’s Baby, Johnson’s and Pigeon for baby skin care. Johnson’s Baby is named by 3 of 5 assistants.
What the data says
Johnson’s Baby (Kenvue) is the baby skin care brand AI assistants recommend most in Thailand, taking 14% of all recommendation points across 5 assistants. Johnson’s follows with 13.2% and Pigeon is third with 11.3%.
The top spot is close: only 0.8 points separate Johnson’s Baby and Johnson’s, so a small change in how either brand is described online could flip the order.
ChatGPT and Claude put Johnson’s Baby first, while DeepSeek favours Johnson’s, Gemini favours Babi Mild and Grok favours Johnson’s.
The top five brands hold 55% of recommendations out of 23 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Johnson’s Baby | Kenvue | 14% | 105 | 130 | – | 45 | – |
| 2 | Johnson’s | Kenvue | 13.2% | – | – | 140 | – | 125 |
| 3 | Pigeon | Pigeon | 11.3% | 52 | 48 | 44 | – | 83 |
| 4 | Sudocrem | Teva | 8.2% | 25 | 55 | 25 | 25 | 35 |
| 5 | Mustela | Laboratoires Expanscience | 7.8% | 20 | 49 | 16 | – | 72 |
| 6 | Bepanthen | Bayer | 7.3% | 35 | 32 | 20 | 35 | 25 |
| 7 | D-nee | D-nee | 5.2% | 50 | – | – | 53 | – |
| 8 | Kodomo | Lion Corporation | 5.1% | 20 | 50 | 12 | 20 | – |
| 9 | Cetaphil | Galderma | 4.8% | 33 | 12 | 52 | – | – |
| 10 | Babi Mild | Osotspa | 4.1% | – | – | – | 82 | – |
| 11 | Baby Bright | Beauty Community | 3.8% | – | – | 75 | – | – |
| 12 | Eucerin | Beiersdorf | 3.4% | – | – | – | 67 | – |
| 13 | Sebamed Baby | Sebapharma | 3% | 32 | – | – | 12 | 16 |
| 14 | Chicco | Artsana | 1.8% | – | – | – | – | 36 |
| 15 | Care | Careline | 1.6% | 8 | – | – | 25 | – |
| 16 | Aveeno | Kenvue | 1.4% | – | 8 | – | 20 | – |
| 17 | Desitin | Kenvue | 1% | 20 | – | – | – | – |
| 18 | Enfa | Reckitt | 0.8% | – | – | – | 16 | – |
| 19 | Nivea | Beiersdorf | 0.4% | – | – | – | – | 8 |
| 20 | Merries | Kao Corporation | 0.4% | – | – | 8 | – | – |
Questions about AI baby skin care recommendations
- Which baby skin care brand does ChatGPT recommend most in Thailand?
- ChatGPT recommends Johnson’s Baby most often for baby skin care in Thailand. Across all assistants, Johnson’s Baby leads with 14% of recommendations.
- Which baby skin care brand is improving fastest in Thailand?
- Johnson’s has the strongest momentum among challengers: AI names it first in 7 of 8 answers where it appears, while holding 13.2% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Baby Skin Care: AI rankings by country
Covers: Cleansing Products, Moisturizing Creams, Skin Protectants, Soothing Powders.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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