Which baby skin care brands do AI assistants recommend in Vietnam? Q4 2026
In Vietnam, AI assistants most often recommend Johnson’s Baby, Pigeon and Johnson’s for baby skin care. Johnson’s Baby is named by 3 of 5 assistants.
What the data says
Johnson’s Baby (Kenvue) is the baby skin care brand AI assistants recommend most in Vietnam, taking 16.5% of all recommendation points across 5 assistants. Pigeon follows with 13.9% and Johnson’s is third with 12%.
The top spot is close: only 2.6 points separate Johnson’s Baby and Pigeon, so a small change in how either brand is described online could flip the order.
ChatGPT, Claude and Gemini put Johnson’s Baby first, while DeepSeek favours Johnson’s and Grok favours Johnson’s.
The top five brands hold 62% of recommendations out of 19 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Johnson’s Baby | Kenvue | 16.5% | 105 | 130 | – | 95 | – |
| 2 | Pigeon | Pigeon | 13.9% | 74 | 8 | 49 | 65 | 83 |
| 3 | Johnson’s | Kenvue | 12% | – | – | 115 | – | 125 |
| 4 | Cetaphil | Galderma | 10.4% | 45 | 12 | 72 | 80 | – |
| 5 | Mustela | Laboratoires Expanscience | 9.2% | 20 | 45 | 48 | – | 72 |
| 6 | Sudocrem | Teva | 8.3% | 25 | 47 | 35 | 25 | 35 |
| 7 | Bepanthen | Bayer | 7.4% | 35 | 28 | 25 | 35 | 25 |
| 8 | Chicco | Artsana | 6.2% | 48 | – | 12 | 28 | 36 |
| 9 | Kodomo | Lion Corporation | 5.3% | 20 | 58 | 8 | 20 | – |
| 10 | Aveeno | Kenvue | 3.2% | – | 52 | – | 12 | – |
| 11 | Lactacyd | Sanofi | 2% | 8 | 20 | – | 12 | – |
| 12 | Desitin | Kenvue | 1% | 20 | – | – | – | – |
| 13 | Baby Sebamed | Sebapharma | 1% | – | – | 20 | – | – |
| 14 | Sebamed Baby | Sebapharma | 0.8% | – | – | – | 8 | 8 |
| 15 | Dove | Unilever | 0.8% | – | – | 16 | – | – |
| 16 | Babi Mild | Osotspa | 0.6% | – | – | – | 12 | – |
| 17 | Nivea | Beiersdorf | 0.4% | – | – | – | – | 8 |
| 18 | Eucerin | Beiersdorf | 0.4% | – | – | – | – | 8 |
| 19 | Bubchen | Dalli Group | 0.4% | – | – | – | 8 | – |
Questions about AI baby skin care recommendations
- Which baby skin care brand does ChatGPT recommend most in Vietnam?
- ChatGPT recommends Johnson’s Baby most often for baby skin care in Vietnam. Across all assistants, Johnson’s Baby leads with 16.5% of recommendations.
- Which baby skin care brand is improving fastest in Vietnam?
- Johnson’s has the strongest momentum among challengers: AI names it first in 5 of 8 answers where it appears, while holding 12% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Baby Skin Care: AI rankings by country
Covers: Cleansing Products, Moisturizing Creams, Skin Protectants, Soothing Powders.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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