Which baby wipe brands do AI assistants recommend in Spain? Q4 2026
In Spain, AI assistants most often recommend Dodot, Pampers and Huggies for baby wipes. Dodot is named by 5 of 5 assistants.
What the data says
Dodot (Procter & Gamble) is the baby wipe brand AI assistants recommend most in Spain, taking 32% of all recommendation points across 5 assistants. Pampers follows with 17% and Huggies is third with 13.8%.
Dodot's lead over Pampers is 15 points, a clear advantage in how AI shortlists the category.
ChatGPT, DeepSeek, Gemini and Grok put Dodot first, while Claude favours Pampers.
The top five brands hold 81% of recommendations out of 11 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Dodot | Procter & Gamble | 32% | 35 | 20 | 35 | 35 | 35 |
| 2 | Pampers | Procter & Gamble | 17% | – | 35 | 25 | – | 25 |
| 3 | Huggies | Kimberly-Clark | 13.8% | – | 25 | 12 | 20 | 12 |
| 4 | WaterWipes | WaterWipes | 11.2% | 8 | – | 20 | 8 | 20 |
| 5 | Deliplus | Mercadona | 7.4% | 12 | – | – | 25 | – |
| 6 | Mustela | Laboratoires Expanscience | 6.6% | 25 | 8 | – | – | – |
| 7 | Johnson’s Baby | Kenvue | 4% | 20 | – | – | – | – |
| 8 | Chelino | Indas | 2.4% | – | – | – | 12 | – |
| 9 | Water Wipes | WaterWipes | 2.4% | – | 12 | – | – | – |
| 10 | Suavinex | Suavinex | 1.6% | – | – | – | – | 8 |
| 11 | Carrefour | Carrefour | 1.6% | – | – | 8 | – | – |
Questions about AI baby wipe recommendations
- Which baby wipe brand does ChatGPT recommend most in Spain?
- ChatGPT recommends Dodot most often for baby wipe in Spain. Across all assistants, Dodot leads with 32% of recommendations.
- Which baby wipe brand is improving fastest in Spain?
- Pampers has the strongest momentum among challengers: AI names it first in 1 of 3 answers where it appears, while holding 17% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Baby Wipes: AI rankings by country
Covers: Wipes for Babies.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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