Which maternal care brands do AI assistants recommend in Sweden? Q4 2026
In Sweden, AI assistants most often recommend Bio-Oil, Libero and Mustela for maternal care. Bio-Oil is named by 5 of 5 assistants.
What the data says
Bio-Oil (Kao Corporation) is the maternal care brand AI assistants recommend most in Sweden, taking 8.7% of all recommendation points across 5 assistants. Libero follows with 5.5% and Mustela is third with 5.3%.
Bio-Oil's lead over Libero is 3.2 points, a clear advantage in how AI shortlists the category.
Claude puts Bio-Oil first, while ChatGPT favours Weleda Mama, DeepSeek favours Libero, Gemini favours Weleda and Grok favours Medela.
The top five brands hold 29% of recommendations out of 47 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Bio-Oil | Kao Corporation | 8.7% | 25 | 35 | 20 | 25 | 25 |
| 2 | Libero | Essity | 5.5% | 12 | – | 70 | – | – |
| 3 | Mustela | Laboratoires Expanscience | 5.3% | 20 | 25 | – | – | 35 |
| 4 | Medela | Medela | 4.8% | 35 | – | – | – | 37 |
| 5 | Always | Procter & Gamble | 4.5% | – | 25 | 8 | – | 35 |
| 6 | Solgar | Nestlé | 4.3% | – | 20 | 20 | – | 25 |
| 7 | Apoteket | Apoteket | 3.7% | 8 | – | 47 | – | – |
| 8 | Lansinoh | Pigeon Corporation | 3.5% | 25 | – | – | 8 | 20 |
| 9 | Femibion | Procter & Gamble | 3.3% | 25 | – | – | 25 | – |
| 10 | ACO | Perrigo | 3% | 20 | – | 25 | – | – |
| 11 | Tena | Essity | 3% | 20 | – | – | 25 | – |
| 12 | Weleda | Weleda | 2.9% | – | – | – | 35 | 8 |
| 13 | Bepanthen | Bayer | 2.7% | – | – | 41 | – | – |
| 14 | Palmer’s | E.T. Browne | 2.7% | – | 20 | – | – | 20 |
| 15 | Weleda Mama | Weleda | 2.3% | 35 | – | – | – | – |
| 16 | Chicco | Artsana | 2.3% | 35 | – | – | – | – |
| 17 | Elevit | Bayer | 2.3% | – | – | – | – | 35 |
| 18 | Apoteket Kvinna | Apoteket | 2.3% | – | – | – | 35 | – |
| 19 | Boots | Boots | 2.3% | – | – | – | 35 | – |
| 20 | Swisse | H&H Group | 2.3% | – | 35 | – | – | – |
Questions about AI maternal care recommendations
- Which maternal care brand does ChatGPT recommend most in Sweden?
- ChatGPT recommends Weleda Mama most often for maternal care in Sweden. Across all assistants, Bio-Oil leads with 8.7% of recommendations.
- Which maternal care brand is improving fastest in Sweden?
- Libero has the strongest momentum among challengers: AI names it first in 2 of 3 answers where it appears, while holding 5.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Maternal Care: AI rankings by country
Covers: Maternal Skin Products, Postpartum Recovery, Prenatal Supplements.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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