Which maternal care brands do AI assistants recommend in Thailand? Q4 2026
In Thailand, AI assistants most often recommend Blackmores, Elevit and Mustela for maternal care. Blackmores is named by 5 of 5 assistants.
What the data says
Blackmores is the maternal care brand AI assistants recommend most in Thailand, taking 10.3% of all recommendation points across 5 assistants. Elevit follows with 9.7% and Mustela is third with 8.5%.
The top spot is close: only 0.6 points separate Blackmores and Elevit, so a small change in how either brand is described online could flip the order.
put Blackmores first, while ChatGPT favours Mustela, Claude favours Mustela, DeepSeek favours Bio-Oil, Gemini favours Palmer’s and Grok favours Bio-Oil.
The top five brands hold 44% of recommendations out of 37 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Blackmores | Blackmores | 10.3% | 35 | 25 | 35 | 25 | 35 |
| 2 | Elevit | Bayer | 9.7% | 25 | 35 | 25 | 35 | 25 |
| 3 | Mustela | Laboratoires Expanscience | 8.5% | 35 | 35 | 20 | 12 | 25 |
| 4 | Bio-Oil | Kao Corporation | 7.7% | 20 | – | 35 | 25 | 35 |
| 5 | Kotex | Kimberly-Clark | 7.3% | 20 | 20 | 35 | – | 35 |
| 6 | Palmer’s | E.T. Browne | 7% | 25 | – | 25 | 35 | 20 |
| 7 | Laurier | Kao Corporation | 4.7% | 25 | – | 25 | – | 20 |
| 8 | Sofy | Unicharm | 4.5% | 35 | – | 20 | – | 12 |
| 9 | Pigeon | Pigeon | 4% | 24 | – | – | 20 | 16 |
| 10 | Whisper | Procter & Gamble | 4% | – | 35 | – | – | 25 |
| 11 | Medela | Medela | 3.9% | – | 12 | 12 | 35 | – |
| 12 | Lansinoh | Pigeon Corporation | 2.7% | 16 | – | – | 25 | – |
| 13 | Nature’s Way | Schwabe Group | 2.7% | – | – | 20 | – | 20 |
| 14 | Obimin | Unilab | 2.7% | 20 | – | – | 20 | – |
| 15 | Mama's Choice | Mama's Choice | 1.9% | – | – | – | 28 | – |
| 16 | Johnson’s Mama | Kenvue | 1.7% | – | 25 | – | – | – |
| 17 | Always | Procter & Gamble | 1.7% | – | 25 | – | – | – |
| 18 | Bepanthen | Bayer | 1.3% | – | 20 | – | – | – |
| 19 | Swisse | H&H Group | 1.3% | – | 20 | – | – | – |
| 20 | GNC | GNC | 1.1% | – | 8 | 8 | – | – |
Questions about AI maternal care recommendations
- Which maternal care brand does ChatGPT recommend most in Thailand?
- ChatGPT recommends Mustela most often for maternal care in Thailand. Across all assistants, Blackmores leads with 10.3% of recommendations.
- Which maternal care brand is improving fastest in Thailand?
- Bio-Oil has the strongest momentum among challengers: AI names it first in 2 of 4 answers where it appears, while holding 7.7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Maternal Care: AI rankings by country
Covers: Maternal Skin Products, Postpartum Recovery, Prenatal Supplements.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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