Which baby skin care brands do AI assistants recommend in China? Q4 2026
In China, AI assistants most often recommend Pigeon, Mustela and Johnson’s for baby skin care. Pigeon is named by 5 of 5 assistants.
What the data says
Pigeon is the baby skin care brand AI assistants recommend most in China, taking 19.4% of all recommendation points across 5 assistants. Mustela follows with 15.2% and Johnson’s is third with 12.8%.
Pigeon's lead over Mustela is 4.2 points, a clear advantage in how AI shortlists the category.
put Pigeon first, while ChatGPT favours Aveeno, Claude favours Johnson’s Baby, DeepSeek favours Johnson’s, Gemini favours Aveeno and Grok favours Johnson’s.
The top five brands hold 70% of recommendations out of 23 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Pigeon | Pigeon | 19.4% | 67 | 53 | 110 | 75 | 83 |
| 2 | Mustela | Laboratoires Expanscience | 15.2% | 66 | 82 | 8 | 75 | 72 |
| 3 | Johnson’s | Kenvue | 12.8% | – | – | 130 | – | 125 |
| 4 | Aveeno | Kenvue | 11.3% | 90 | 32 | – | 105 | – |
| 5 | Johnson’s Baby | Kenvue | 11.2% | 70 | 130 | – | 24 | – |
| 6 | Sudocrem | Teva | 5.5% | – | 35 | 20 | 20 | 35 |
| 7 | Bepanthen | Bayer | 5% | 35 | 40 | – | – | 25 |
| 8 | YingZifang | YingZifang | 2.8% | – | – | 56 | – | – |
| 9 | Giving | Generic | 2.4% | 48 | – | – | – | – |
| 10 | Babycare | Babycare | 2% | – | – | – | 40 | – |
| 11 | Chicco | Artsana | 1.6% | – | – | – | – | 32 |
| 12 | Cetaphil | Galderma | 1.4% | – | 20 | 8 | – | – |
| 13 | Cotton Baby | Cotton Baby | 1.4% | – | – | 28 | – | – |
| 14 | Wakodo | Asahi Group | 1.2% | – | – | – | 25 | – |
| 15 | Yumeijing | Tianjin Yumeijing | 1.2% | 24 | – | – | – | – |
| 16 | Sebamed | Sebapharma | 1.2% | – | – | – | 24 | – |
| 17 | Winona | Winona | 1% | – | – | – | – | 20 |
| 18 | Safeguard | Procter & Gamble | 1% | – | – | 20 | – | – |
| 19 | PROYA | Proya Cosmetics | 0.6% | – | – | 12 | – | – |
| 20 | Winona Baby | Winona | 0.6% | – | – | – | 12 | – |
Questions about AI baby skin care recommendations
- Which baby skin care brand does ChatGPT recommend most in China?
- ChatGPT recommends Aveeno most often for baby skin care in China. Across all assistants, Pigeon leads with 19.4% of recommendations.
- Which baby skin care brand is improving fastest in China?
- Johnson’s has the strongest momentum among challengers: AI names it first in 6 of 8 answers where it appears, while holding 12.8% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Baby Skin Care: AI rankings by country
Covers: Cleansing Products, Moisturizing Creams, Skin Protectants, Soothing Powders.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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