Which baby skin care brands do AI assistants recommend in Spain? Q4 2026
In Spain, AI assistants most often recommend Mustela, Suavinex and Dodot for baby skin care. Mustela is named by 5 of 5 assistants.
What the data says
Mustela (Laboratoires Expanscience) is the baby skin care brand AI assistants recommend most in Spain, taking 30.8% of all recommendation points across 5 assistants. Suavinex follows with 10.6% and Dodot is third with 5.5%.
Mustela's lead over Suavinex is 20.2 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Mustela first.
The top five brands hold 57% of recommendations out of 26 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Mustela | Laboratoires Expanscience | 30.8% | 130 | 140 | 115 | 115 | 115 |
| 2 | Suavinex | Suavinex | 10.6% | 90 | – | – | 74 | 48 |
| 3 | Dodot | Procter & Gamble | 5.5% | – | – | – | – | 110 |
| 4 | Bepanthen | Bayer | 5% | – | 33 | 35 | – | 33 |
| 5 | Johnson’s | Kenvue | 4.8% | – | – | – | 25 | 70 |
| 6 | Boots | Boots | 4.8% | – | – | 95 | – | – |
| 7 | La Roche-Posay | L'Oréal | 4.4% | – | 80 | 8 | – | – |
| 8 | Johnson’s Baby | Kenvue | 4.2% | 84 | – | – | – | – |
| 9 | Weleda | Weleda | 3.2% | 36 | – | – | 20 | 8 |
| 10 | Isdin | ISDIN | 3.2% | – | – | 64 | – | – |
| 11 | Bic | Société BIC | 3% | 60 | – | – | – | – |
| 12 | Burt’s Bees | Clorox | 2.6% | – | 53 | – | – | – |
| 13 | Cetaphil | Galderma | 2.5% | – | 50 | – | – | – |
| 14 | Chicco | Artsana | 2.2% | – | 44 | – | – | – |
| 15 | Nenuco | Revlon | 2.1% | – | – | 43 | – | – |
| 16 | ISDIN Babynaturals | ISDIN | 2% | – | – | – | 40 | – |
| 17 | Mitosyl | Sanofi | 1.8% | – | – | – | 35 | – |
| 18 | Ausonia | Procter & Gamble | 1.8% | – | – | – | 35 | – |
| 19 | Cinfa | Laboratorios Cinfa | 1% | – | – | 20 | – | – |
| 20 | Bepanthol | Bayer | 1% | – | – | – | 20 | – |
Questions about AI baby skin care recommendations
- Which baby skin care brand does ChatGPT recommend most in Spain?
- ChatGPT recommends Mustela most often for baby skin care in Spain. Across all assistants, Mustela leads with 30.8% of recommendations.
- Which baby skin care brand is improving fastest in Spain?
- Dodot has the strongest momentum among challengers: AI names it first in 2 of 4 answers where it appears, while holding 5.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Baby Skin Care: AI rankings by country
Covers: Cleansing Products, Moisturizing Creams, Skin Protectants, Soothing Powders.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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