Which maternal care brands do AI assistants recommend in Netherlands? Q4 2026
In Netherlands, AI assistants most often recommend Bio-Oil, Kruidvat and Davitamon for maternal care. Bio-Oil is named by 5 of 5 assistants.
What the data says
Bio-Oil (Kao Corporation) is the maternal care brand AI assistants recommend most in Netherlands, taking 7.8% of all recommendation points across 5 assistants. Kruidvat follows with 7.7% and Davitamon is third with 7%.
The top spot is close: only 0.1 points separate Bio-Oil and Kruidvat, so a small change in how either brand is described online could flip the order.
Claude puts Bio-Oil first, while ChatGPT favours Weleda Mama, DeepSeek favours Kruidvat, Gemini favours Kruidvat and Grok favours Medela.
The top five brands hold 33% of recommendations out of 39 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Bio-Oil | Kao Corporation | 7.8% | 12 | 35 | 20 | 25 | 25 |
| 2 | Kruidvat | A.S. Watson | 7.7% | – | – | 68 | 40 | 8 |
| 3 | Davitamon | Perrigo | 7% | 35 | – | 35 | 35 | – |
| 4 | Mustela | Laboratoires Expanscience | 5.3% | 20 | 25 | – | – | 35 |
| 5 | Medela | Medela | 5.3% | 35 | – | – | 8 | 37 |
| 6 | Always | Procter & Gamble | 4.5% | – | 25 | 8 | – | 35 |
| 7 | Orthica | Orthica | 4.1% | 25 | – | – | 12 | 25 |
| 8 | Solgar | Nestlé | 3.7% | 8 | 20 | – | 8 | 20 |
| 9 | Zwitsal | Unilever | 3.7% | 8 | – | 35 | – | 12 |
| 10 | Weleda | Weleda | 3.7% | – | – | 12 | 35 | 8 |
| 11 | Kotex | Kimberly-Clark | 3.7% | – | 20 | – | 35 | – |
| 12 | Lansinoh | Pigeon Corporation | 3.5% | 25 | – | – | 8 | 20 |
| 13 | Naïf | Naïf Care | 3% | 25 | – | – | 20 | – |
| 14 | Tena | Essity | 3% | 20 | – | – | 25 | – |
| 15 | Palmer’s | E.T. Browne | 2.7% | – | 20 | – | – | 20 |
| 16 | Etos | Etos | 2.5% | – | – | 37 | – | – |
| 17 | Weleda Mama | Weleda | 2.3% | 35 | – | – | – | – |
| 18 | Elevit | Bayer | 2.3% | – | – | – | – | 35 |
| 19 | Swisse | H&H Group | 2.3% | – | 35 | – | – | – |
| 20 | Pampers | Procter & Gamble | 2.3% | – | 35 | – | – | – |
Questions about AI maternal care recommendations
- Which maternal care brand does ChatGPT recommend most in Netherlands?
- ChatGPT recommends Weleda Mama most often for maternal care in Netherlands. Across all assistants, Bio-Oil leads with 7.8% of recommendations.
- Which maternal care brand is improving fastest in Netherlands?
- Davitamon has the strongest momentum among challengers: AI names it first in 3 of 3 answers where it appears, while holding 7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Maternal Care: AI rankings by country
Covers: Maternal Skin Products, Postpartum Recovery, Prenatal Supplements.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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